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$100 million USD — $25,586,250 USD
- Despite the fall out with adidas, Ye still holds a hefty 15% royalty of the YEEZY products sold. That means that with the first release, Ye has made over a quarter of $100 million USD — $25,586,250 USD to be exact — from the first release.
hypebeast.com › 2023 › 6
Jul 24, 2023 · Four million YEEZY orders that day brought in $565 million USD of revenue for adidas according to the Times. Based on the reported 15% royalty figure for Ye, this would amount to just under $85...
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Aug 3, 2023 · Adidas generated millions from its first "drop" of Yeezy trainers after ending the collaboration with rapper and fashion designer Kanye West. The sportswear giant reported sales of €400m (£344m...
Mar 8, 2023 · FRANKFURT, Germany — Adidas' breakup with Ye, the rapper formerly known as Kanye West, and the inability to sell his popular Yeezy line of shoes helped batter earnings at the end of last year,...
May 5, 2023 · West designed trainers under the Yeezy brand and Adidas said the loss of the business cut sales by €400m (£350m) in the first quarter of the year. Overall, total revenue fell by 1%.
- Who Owns The Yeezy Brand Name?
- Who Owns Yeezy Sneakers?
- Financials of The Adidas Yeezy Deal
- Contract Limitations
- What Legal Action Can Kanye Take Against Adidas?
- The Current State of Yeezy Sneakers with Adidas
In the iconic 2019 Forbes interview in which Kanye shared hundreds of Yeezy design samples, the magazine reported that “West still owns 100% of Yeezy.” What is likely being referred to here is the Yeezy trademark and brand outside of the adidas Yeezy line, which is the reason that he was able to jump ship back in 2013 and head to adidas in the firs...
Looking through the USPTO, you can see just about every Yeezy model that has been released (with a handful of unreleased models mixed in as well) has a corresponding patent filing with the USPTO with adidas A.G. as the listed Owner. A closer look reveals that most were “invented” by Nic Galway, the Senior VP of Global Design at adidas, and/or Aurel...
While we don’t know the precise numbers of the partnership’s early days, we do know the collaborative project generated upwards of $1.5 billion in revenue in 2020, with the previous year coming in at around $1.3 billion. For Kanye, his 15% royalty rate on wholesale for each sneaker sold has netted him roughly $150 million pre-tax annually. In fact,...
As reported by Bloomberg in 2020, the deal between West and adidas “...is more of a profit-sharing agreement than a typical licensing deal,” with The Three Stripes handling manufacturing and distribution and Kanye taking creative control and the direction of the label. Essentially, Kanye’s Mascotte Holdings, Inc. is licensing the name “Yeezy” to ad...
The duo originally signed an extension on their contract that extended the partnership until 2026, though adidas terminated the partnership in October 2022. Zak Kurtz of Sneaker & Streetwear Legal Services (@SneakerLegal) weighed in on the situation in regards to what Ye could have done legally against adidas when the two were still partners. “Base...
Following the termination of the partnership between Ye and adidas in October 2022, The Three Stripes was left with over $1 billion worth of Yeezy sneakers. Plans were put forth to possibly write off the inventory, destroy it, donate it, or sell it. Months went by before the brand decided to sell Yeezy sneakers in May 2023. This first launch was so...
Jun 3, 2023 · Key Takeaways. Kanye West has a net worth of $400 million as of May 2023, according to Forbes. West’s net worth dropped from $2 billion after Adidas and other companies cut ties with the...
Oct 27, 2023 · As Adidas grew more reliant on Yeezy sales, so did Mr. West. In addition to royalties and upfront cash, the company eventually agreed to another enticement: $100 million annually, officially...
