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Jan 6, 2012 · “We still have the rights to use it, so we will.” United Airlines purchased the rights to George Gershwin’s familiar 1924 piano music in 1976 and has used it in radio and televisions spots since the mid-1980s. The music will also continue playing at Chicago O’Hare International Airport.
I saw on the United Hub news site that they had a competition a year or two ago to “reimagine” Rhapsody and had artists from around the world make new versions of it using inspiration from their home cities. There are videos of the process and Spotify links to hear the full renditions. Although they’re cool, I prefer the original.
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Does United Airlines use 'Rhapsody in blue'?
Does United Airlines use George Gershwin's 'Rhapsody in blue'?
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Does United Airlines still use George Gershwin's Piano Music?
Mar 5, 2024 · The commercial use of the piece was the first time “Rhapsody” had been licensed but those involved in the United Airlines commercial said that they treated the piece with respect and taste. The initial one-minute commercial had no words, no slogans, but showed several United Airlines jets in flight, at first towards the rising sun ...
Aug 12, 2011 · George Gershwin's "Rhapsody in Blue" is tightly associated with United Airlines. But a published report now says the airline may be dropping the familiar signature music.
Jan 9, 2020 · As of this week, any chewing gum or hair dye brand can join United Airlines in the use of George Gershwin’s Rhapsody in Blue. The composition, along with other music from 1924, has just entered the public domain where it will be freely available to new musicians to recompose or new advertisers to exploit. United’s sonic brand will become ...
Jan 5, 2012 · “We still have the rights to use it, so we will.” United Airlines purchased the rights to George Gershwin’s familiar 1924 piano music in 1976 and has used it in radio and televisions spots ...
Aug 12, 2011 · As part of the merger with Continental Airlines last year, United dropped its familiar red and blue stylized "U" logo in favor of the old globe symbol that had been used by Continental. But in the latest ad campaign, which is now airing, a familiar orchestral recording of "Rhapsody in Blue" still plays. Upon announcement of the merger in the ...
