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  2. Jun 10, 2019 · The St. Louis Blues have embraced Laura Branigan's 1982 "Gloria" as their win song. Here's how it happened and why everyone is saying, "Play Gloria."

    • Dustin Nelson
  3. May 14, 2019 · Now, the phrase "Play Gloria" is trademarked by the Philly bar, which sells t-shirts emblazoned with the slogan. Jacks NYB has essentially doubled as a Blues fanclub this postseason, too.

    • Who Are The St. Louis Blues?
    • And What’s All This “Play Gloria!” stuff?
    • Is The Company That Handles Branigan’s Music Okay with this?
    • Amazing. How Much Has This Become A Thing?

    They are a hockey franchise in the NHL that’s currently in the Western Conference Final against the San Jose Sharks.

    It’s what the team and its fans shout after Blues wins this year. It’s a call for someone to play Gloria, the 1982 hit by Laura Branigan.

    Yes! Branigan died in 2004, and Other Half Entertainment — which runs an official Twitter feed for Branigan — has backed the Blues:

    Radio station Y98 played the song for 24 hours straight after the Blues beat the Dallas Stars in Game 7 of the Western second round: And “Play Gloria!” is everywhere: [jwplayer Sge0CkYU-q2aasYxh]

  4. May 14, 2019 · Jacks trademarked "Play Gloria" and members say they have sold over 700 shirts bearing the phrase. One was sent to actor and famous Blues fan Jon Hamm, and the demand is off the charts.

  5. May 15, 2019 · A club member kept yelling, “PlayGloria!'” and DJ Matt Cella obliged by putting on Branigan’s catchy pop hit every commercial break. “They just went nuts when they heard it, and we loved watching it,” Blues forward Robby Fabbri said.

  6. May 4, 2019 · As Blues victories added up, the “Gloria” craze grew in St. Louis, and about a month after the team reintroduced the song to the city, a fan tweeted to Branigan’s official Twitter account ...

  7. Jun 13, 2019 · How 'Play Gloria' became the rallying cry of the St. Louis Blues | Sporting News Canada. Jackie Spiegel. 06-13-2019 • 3 min read. Jan. 7 is a significant date in St. Louis Blues lore. It's...

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