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WWE expanded the brand split by relaunching ECW as a third brand on May 26, 2006. Two years later, WWE adapted a more family-friendly format and their programming received a TV-PG rating. The final ECW program aired on February 16, 2010, after which it was replaced with NXT.
The brand extension, also referred to as the brand split, is the separation of the American professional wrestling promotion WWE's roster of wrestlers (and, at various times, creative staff) into distinct divisions, or "brands".
WWE ® is an integrated media organization and the recognized global leader in sports entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience.
Aug 17, 2018 · I talked with WWE co-president Michelle Wilson about the company's spectacular success -- and how it isn't afraid to not only bet on but even disrupt itself.
I can see it, WWE is WCW in 1999 just a few years off from death. Vince is poison for his company, he killed not only his main brand but is after the younger blood of NXT because he is old, senile and stupid. He is out of touch in his own universe, sabotaging his own company and its future.
Nov 6, 2022 · When WWE announced the birth of the brand split in 2002, it brought overwhelming change to the product as it helped launch the company into a new generation known as The Ruthless Aggression Era. The only question is, why did WWE decide to create a brand split as the company was coming off several years of one of the greatest eras of ...
May 17, 2024 · Absolutely – especially if the company happened to employ a new Vince McMahon with the same business mind in the future. While the WWE brand may be dwindling in some ways, it’s entirely possible we’ll see a revival one day. When, however, is anyone’s guess.
