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Jul 14, 2021 · Don’t let your consultant or toolset fool you; you don’t need a meta description on every page, or even close to every page. Remember that all content requires future maintenance. It would be ...
- B2B SEO, Growth Marketing, & Web Strategy
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Dec 15, 2023 · A meta description tag is an HTML element that provides a short summary of a webpage. It can appear as a snippet below the page’s URL and title in Google’s search engine results pages (SERPs). Google automatically generates a snippet of your pages based on the search query, the content on the page, and the page’s meta description.
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Jan 4, 2024 · The next meta descriptions to focus on are your category page, or collection page, meta descriptions. The purpose of this page is to group similar products together for customers to browse. Collection pages can show up for broad, high-volume keywords, like “women’s shoes” or “men’s sandals.”
- A meta description should include a compelling summary of the page someone is about to click on. It should clearly tell them what they’ll gain by c...
- Yes. A meta description tag is valuable for both search engines and web browsers. They help browsers understand what your page is about and if your...
- Consider a browser’s mindset Make it unique Keep it at optimal length Make it actionable Add a call to action Use your target keyword Avoid meta de...
- Write one!
Jan 26, 2023 · The meta description is an HTML tag you can set for a post or page of your website. In it, you can use roughly 155 characters to describe what your page is about. If you’re lucky, Google will show it beneath your page’s title in the search results. It allows you to convince search engine users that your page will offer what they are looking ...
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A meta description is a piece of HTML on your webpage that allows you to describe your page. This snippet appears below the title tag in the search results and allows you to include your keywords and increase your click-through rates. Google shows meta descriptions under your page’s title in the search results.
The meta description tag serves the function of advertising copy. It draws readers to a website from the SERP, and thus is a very visible and important part of search marketing. A page's meta description should intelligently employ the page’s target keywords, in a natural, non-spammy way that compels the user to click through to the page.
Mar 14, 2024 · Here’s exactly how to write SEO-friendly meta descriptions. 1. Use Benefit-Driven Copy. Your meta description needs to clearly describe the BENEFIT someone will get from your page. What this benefit is depends a lot on what your page is all about. And the keyword that people used to bring up your result.
