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- HubSpot Marketing Automation. Image Source. HubSpot's marketing automation functionality is one of the most powerful tools on this list in terms of features.
- Sender. Image Source. Sender is a top email and SMS automation tool with affordability for small and growing businesses. It has everything you need for successful campaigns from a simple drag-and-drop email builder to in-depth analytics and heatmap.
- ManyChat. Marketing automation isn't just about email. Imagine automating some of the most repetitive conversations you have with customers on other platforms.
- MailModo. Mailmodo is a one-step email marketing solution platform. It allows you to create and send AMP-powered interactive emails without coding. You can use their drag-and-drop template editor to build email templates with interactive widgets that give your emails app-like functionality.
With marketing automation, you can reach customers along their journey no matter where they are in the customer lifecycle — from acquisition to advocacy. Deliver timely, relevant content that reaches customers when, where, and how they prefer — converting prospects into lifelong brand advocates.
- ClickUp. ClickUp is a comprehensive project management platform equipped with potent marketing automation software and ClickUp Email Project Management automations.
- ActiveCampaign. ActiveCampaign is a marketing automation solution that offers predictive email scheduling and AI-powered email content generation. It also offers API and Webhooks and can integrate with WooCommerce, Shopify, and BigCommerce.
- Marketo. Adobe Marketo Engage is a large marketing platform that supports marketing automation, account-based marketing, lead management, and email marketing.
- Brevo. Marketing automation platform and CRM Stack Brevo (formerly SendInBlue) is an all-in-one platform designed to help businesses grow faster. Since its rebrand in May of 2024, Brevo wants you to know one thing: It’s for all business sizes.
- Do You Actually Need A Digital Marketing Automation Tool?
- All-In-One Marketing Automation Tools List
- Email Marketing Automation Tools List
- Social Media Automation Tools List
- Customer Journey Automation Tools List
- Pricing Automation Tools List
- Advertising Automation Tools List
- Loyalty and Referral Marketing Automation Tools List
- Scale Your Marketing Efforts with Best Marketing Automation Software
Most businesses today buy a marketing automation tool without stopping to consider whether they really need it yet. As the quintessential buzzword of late, marketing automation can feel like an obvious step toward scaling your marketing operation—but you need to have a true marketing operationfirst. Adding digital marketing automation platforms bef...
Generally speaking, organizations that really need a full all-in-one marketing automation platform have already hit on a handful of marketing channels that work for them—regardless of which channels those are. That means: 1. You’ve seen success across more than 1 or 2 channels 2. You’re already investing financially in scaling your marketing operat...
Despite the high profile of many of the all-in-one tools above, email automation is still one of the first things most people think of when they hear "marketing automation platforms." Email marketing automation tools are a lot cheaper than the all-in-one tools above, so it doesn’t make sense to shell out for more than your team needs or will use. T...
Social media automation tools encompass one of the broadest fields—with solutions designed to help automate various aspects of social media marketing, from content publishing and monitoring to analytics. As such, nearly any brand can benefit from a social media scheduling tool like Buffer. That said, you probably don’t need a full-fledged social me...
When we talk about customer journey automation from a marketing perspective, we’re really talking about three main stages of the lead management process: 1. Lead generation 2. Lead scoring 3. Lead nurturing The automated marketing platforms in this section are designed to make one or more of those steps work better without a human babysitter. Custo...
Whether you’re looking to keep your prices competitive as your competitors shift or optimize your pricing model from the top-down, pricing automation software makes it easier to react to competitive pricing changes and turn your pricing strategy into an advantage. Pricing automation tools are generally designed with the eCommerce use-case in mind, ...
With everything that goes into creating and optimizing digital ads these days, most marketers need a helping hand. From building ad creative across ad channels to optimizing bidding strategies, advertising automation tools are one of the best ways to scale a digital ad effort. Similar to the all-on-one tools, you really don’t need advertising autom...
Loyalty and referral marketing is one aspect of marketing often left out of the conversation around marketing automation. But they both capitalize on the most powerful marketing tool—word of mouth. An automated loyalty or referral program could be a good fit for your business if: 1. You’ve seen demonstrated results from word of mouth already 2. You...
Marketing automation is still a young and growing industry. Even today, there are plenty of conflicting opinions about what is the best digital marketing automation tool for each business, especially when you consider that many businesses will need multiple different tools to cover all their bases. As a result, not every company or marketing team i...
A marketing automation tool is software or a platform that helps marketers capture leads, nurture them through the sales funnel, and analyze lead behavior and campaign performance. These tools automate repetitive tasks like emails, social media posts, and ad campaigns to allow your business to focus on strategy and engagement with its audience.
Nov 13, 2023 · Blog. Marketing Automation. November 13, 2023 | 13 min read. The Complete Guide to Marketing Automation: Tips, Examples, and Tools for Growth. By Whitney Blankenship. Content Marketing Manager @ Drip. It’s hard to believe, but once upon a time, everything in digital marketing was manual. Scoring leads. Uploading them to your CRM.
Most businesses consider marketing automation a middle-of-the-funnel tool, ideal for nurturing leads through automated email sequences. And while email marketing is a great use for marketing automation, this approach can lead to a disjointed experience for prospects and customers as they move from marketing, to sales, to customer service.
