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- Since every platform is different, this guide will cover each of the following six major social media platforms separately. Here are the general guidelines: Facebook: Videos and curated content Instagram: High-res photos, quotes, Stories Twitter: News, blog posts, and GIFs LinkedIn: Jobs, company news, and professional content
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Oct 8, 2020 · When it comes to social networking sites, YouTube dominates video content sharing. This massive video-sharing platform lets users post, comment on, and upvote or downvote music videos, TV shows, vlogs, educational content, live streams, movie trailers, and more.
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- Facebook. Headquarters: Menlo Park, CA. Launched: 2004. Monthly Active Users: 3 billion. Founders: Mark Zuckerberg, Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, Chris Hughes.
- YouTube. Launched: 2005. Headquarters: San Bruno, California. Monthly Active Users: 2.5 billion. Revenue: $29.24 billion (2022). Founders: Jawed Karim, Steve Chen, Chad Hurley.
- Instagram. Headquarters: Menlo Park, CA. Launched: 2010. Monthly Active Users: 2 billion. Founders: Kevin Systrom, Mike Krieger. Revenue: Instagram-specific revenue not known.
- TikTok. Launched: 2016. Headquarters: Culver City, California. Monthly Active Users: 1.2 billion. Founders: ByteDance Ltd, Zhang Yiming, Toutiao. Revenue: Unknown.
- Facebook — 3.05 billion MAUs. Facebook is the largest social networking site, with over 3 billion people using it monthly, according to Statista. This means roughly 37 percent of the world’s population are Facebook users.
- WhatsApp — 2.78 billion MAUs. WhatsApp is a messaging app used by people in over 180 countries, boasting an estimated 2.78 active users, according to Statista.
- YouTube — 2.49 billion MAUs. YouTube is a video-sharing platform where users watch a billion hours of videos daily. Besides being the second largest social media app, YouTube is often called the second largest search engine after Google, its parent company.
- Instagram — 2.04 billion MAUs. As a visual social networking platform, Instagram is the place for showcasing your products or services with photos or videos.
- Video (short form, specifically) Short-form video is the top trend marketers will be leveraging in 2023, and HubSpot’s 2023 Social Media Trends Report found that it is the highest ROI format for social media marketing.
- Audio chat and live rooms. Audio chat is another type of social media content, and many platforms have native features like Twitter Spaces, LinkedIn Live, or Facebook Live Audio.
- Content that represents brand values. Content that represents brand values is anything that shares what your company stands for in addition to and outside of the products you sell, such as commitments to sustainable production practices, treatment of employees, or any causes you support.
- User-generated content. User-generated content (UGC) is content your audience creates that features your business/brand that is not paid for by your business.
Dec 18, 2023 · 1. Facebook. Website: https://www.facebook.com/ Company: Meta. Country: United States. Year launched: 2004. Each day, over 2 billion users visit Facebook. There are also more than 7 million active advertisers on the platform. Your business is likely missing out if you don’t consider this huge customer base.
Jul 18, 2022 · 1. Facebook. 2.93 billion monthly active users. The largest social media platform of them all. A Facebook Business Page that acts as a second website and online store. Comprehensive advertising to help you further reach your audience.
Dec 6, 2021 · Data Source. While it's not surprising that YouTube or Facebook, some of the world's biggest online platforms, are the preferred video viewing sites, only 8% of respondents said they primarily watch videos on Instagram -- one of the pioneers of Stories and live video.
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related to: What are the best social media platforms to share content?Identify Misinformation On Social Media Quickly & Act With Hootsuite. Book A Demo. Easily Stay Compliant While Providing Patients A Best-in-class Experience On Social Media.
