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- Cognitive dissonance theory, proposed by Leon Festinger, posits that individuals experience discomfort when holding conflicting beliefs or attitudes. This discomfort motivates them to reduce the inconsistency.
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Oct 24, 2023 · Cognitive dissonance theory, proposed by Leon Festinger, posits that individuals experience discomfort when holding conflicting beliefs or attitudes. This discomfort motivates them to reduce the inconsistency.
Nov 7, 2022 · Cognitive dissonance is the mental discomfort that results from holding two conflicting beliefs, values, or attitudes. People tend to seek consistency in their attitudes and perceptions, so this conflict causes unpleasant feelings of unease or discomfort.
Cognitive dissonance theory proposes that people seek psychological consistency between their expectations of life and the existential reality of the world. To function by that expectation of existential consistency, people continually reduce their cognitive dissonance in order to align their cognitions (perceptions of the world) with their ...
The theory of cognitive dissonance proposes that people are averse to inconsistencies within their own minds. It offers one explanation for why people sometimes make an effort...
In this article, we’ll define what cognitive dissonance is and explain its underlying theory. We’ll also examine some well-known studies, as well as examples from various domains of life. Finally, we’ll discuss tips to spot and deal with cognitive dissonance.
Jun 19, 2022 · The theory is based on the idea that two cognitions can be relevant or irrelevant to each other (Festinger, 1957). Such cognitions can be about behaviors, perceptions, attitudes, emotions, and beliefs. Often, one of the cognitions in question is about our behavior.
As presented by Festinger in 1957, dissonance theory began by postulating that pairs of cognitions (elements of knowledge) can be relevant or irrelevant to one another.
