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  1. www.mckinsey.com › featured-insights › mckinsey-explainersWhat is social media? | McKinsey

    Jun 8, 2023 · Our definition—the applications and websites that allow people to interact with other users, businesses, communities, and content—is accurate, but it also seems to include a large portion of the internet. What are the actual parameters? What do people use it for? And how can businesses use social media to reach new customers in new ways?

  2. Jul 12, 2024 · social media, a form of mass media communications on the Internet (such as on websites for social networking and microblogging) through which users share information, ideas, personal messages, and other content (such as videos).

  3. en.wikipedia.org › wiki › Social_mediaSocial media - Wikipedia

    Social media are interactive technologies that facilitate the creation, sharing and aggregation of content, ideas, interests, and other forms of expression through virtual communities and networks. [1] [2] Common features include: [2] Online platforms that enable users to create and share content and participate in social networking. [2] [3] [4]

  4. www.lifewire.com › what-is-social-media-explaining-the-big-trend-3486616What Is Social Media? - Lifewire

    Jan 26, 2021 · Social media are web-based communication tools with common elements that enable people to interact with each other by both sharing and consuming information.

  5. Social media encompasses all the platforms and apps that allow people, creators, and businesses to communicate with one another, create online communities, exchange ideas, and share content. From Instagram and TikTok to YouTube and WhatsApp, the social media platforms that users have at their disposal are endless.

  6. Social Media, Briefly Defined. First of all, what is social media? Briefly — for the benefit of those of you living under a rock for the past half-dozen years — it is the integration of technology and social interaction. When you see social media, think blogs, Facebook, and Twitter. How does social media work?

  7. Jun 27, 2024 · Key Takeaways. Social media is digital technology that allows the sharing of ideas and information, including text and visuals, through virtual networks and communities. Social media typically...

  8. Social media refers to online platforms and tools that enable people to communicate and interact with each other, share content and ideas, and participate in online communities. What are social media platforms?

  9. Apr 26, 2017 · KEY TAKEAWAYS. Like all truly powerful things, social media is made up of simple concepts. We tend to like things that people we know or trust like. Social media has made it easier than ever to broadcast and share what we like right now. Social media is everywhere you look.

  10. Jun 7, 2024 · Social media marketing at a glance. Social media marketing is the practice of promoting a business (and, optionally, selling products and services) on social media platforms. Standing out on social media requires a balance of content, analytics, and preparation – but it’s easier than you think!

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