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- In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. Contagious combines groundbreaking research with powerful stories.
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This is a book summary of Contagious by Jonah Berger. Read this Contagious summary to review key takeaways and lessons from the book.
Mar 1, 2013 · In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos.
- (30.3K)
- Hardcover
Contagious reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become popular, from consumer products and policy initiatives to services and ideas within organizations.
Ads · What is the book Contagious about?
May 3, 2016 · In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos.
- Jonah Berger
- $12.99
- Simon & Schuster
- Social Currency. “We share things that make us look good” Social currency helps people look good to others. Most people would rather look clever rather than dumb, hip rather than dull, and cool rather than geeky.
- Triggers. “Top of mind, tip of tongue” How do we remind people to talk about our products and ideas? Triggers stimulate people to think and talk about your product, idea, or service.
- Emotion. “When we care, we share” Emotions compel us to action. They make us laugh, shout, share, talk, and buy. So how can we craft messages and ideas that make people feel something?
- Public. “Built to show, built to grow” Can people see when others are using our product or engaging in our desired behavior? Making things more observable makes them easier to imitate, which makes them more likely to become popular.
Mar 13, 2013 · Wharton marketing professor Jonah Berger's new book, Contagious: Why Things Catch On, distills six principles that cause people to talk about and share an idea or product. (Video with transcript)
Mar 5, 2013 · In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos.
