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Choose a region: India. With over 30 prominent languages used across the country, India is home to a diverse media and entertainment industry. Indian media productions for screens, big...
In India, though, the picture is more promising. E&M revenue in the country witnessed 15.9% growth to USD 46,207 million in 2022 compared to 2021. In fact, the Indian market is poised to grow at a compound annual growth rate (CAGR) of 9.7% in the forecast period to reach USD 73,560 million in 2027. Figure 1: E&M in India. 80,000. 70,000. 60,000.
Jun 23, 2021 · Despite the growing popularity of digital media with our surveyed audience, which tends to lean towards an urban and educated population, television remains the most popular source overall. India has altogether 392 news channels, dominated by regional language channels and private players.
As a gregarious country, Indians love their social networking apps. The average Indian spent nearly two and half hours a day on social media. Video consumption drives social media usage....
Mar 21, 2023 · India has a flourishing media scene, with thousands of outlets operating in multiple languages. There are around 197 million TV homes, many of them using direct-to-home satellite and cable...
Internet penetration: 54% Anjana Krishnan. 15th June 2022. Indian media are diverse, with numerous outlets operating in English and multiple regional languages. The sector has been hard hit by the pandemic, with falling advertising revenues and widespread journalistic layoffs.
In Live Mint, BCG’s Shaveen Garg highlights the evolving consumer behaviors that are changing India’s media landscape. A BCG study found that, contrary to industry perception, women, small-town residents, and people over the age of 35 have significant digital influence. “Digital maturity has gone beyond the metros,” says Garg. “And it ...
