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Mar 1, 2022 · March 01, 2022. HBR Staff/Getty Images/Westend61. Summary. If you’re about to start a company or launch a product, you might be feeling pretty intimidated by the prospect of having to name it. Here...
What Is A Brand Name? The brand name is the cornerstone of a company’s identity. It’s the primary market identifier responsible for purchase intent and brand recall. It’s a strategic integration of traditional brand naming principles and the brand strategy, designed to capture attention and convey the brand essence to forge lasting ...
- What Makes A Good Brand Name
- Brand Naming Guidelines
- How to Name A Brand
- How Three Companies Came Up with Brand Names
- What's Next?
A good brand name is a blend of creativity and strategy. It highlights your company's mission, vision, and values while showing off personality and creativity. Josh Reeves, the CEO of Gusto, put it best when describing how his team came up with the company's name. "Choosing your name…will power everything else forward – the visual design, the way y...
Boundaries are necessary when picking a company name. Without a structure or limits, you can end up with wacky names that have nothing to do with your brand. These brand name guidelines can help you stay on track throughout the process so you wind up with a name that fits your business.
Now that you have name inspiration and guidelines to follow, it's time to explore the details of how to name a brand. This approach is most effective when paired with your brand positioning strategy, so take time to do that work before jumping into the naming process.
From spelling errors to company-wide brainstorms, there are plenty of stories that highlight the creativity and complexity of the brand naming process. Check out how these three brands decided on a name.
With a powerful brand name, you're ready to design the visuals that bring it to life. Learn how to make a unique brand identity that draws in customers, successfully launch a product, and create a brandthat keeps people coming back.
- Katrina Kirsch
Jan 10, 2024 · A good name should make people intrigued about what the brand is. For example, when you find out Purple is a mattress company, you probably want to know why they have that name. The name pulls you in to learn more about the story of the brand.
- Do Your Research. “Do your research” would make a great tattoo for anyone in the brand strategy business. That’s because you shouldn’t make a move as a brand without checking out the competition first.
- Establish Guardrails. What is the most-feared bogeyman of the creative process? The dreaded blank page. (Shudder.) To get yourself past the blank-page stage, and to create some structure for your brainstorming, it’s helpful to define some creative guardrails before you get started.
- Brainstorm. There are a million different ways to generate name ideas. At Vital, we follow a specific process to make this step more manageable and productive.
- Play Time! In case you weren’t already having fun, now is the time to really stretch those creative muscles. This can be done solo or in a group.
The Takeaway. What is Brand Naming? Brand naming is the process of identifying a viable name for a company, product, or service. The brand naming process includes research, brainstorming, and trademark vetting to ensure the name is available from a legal standpoint. What Makes a Good Brand Name?
Sep 19, 2018 · 1. Distinctive. In order to be memorable, stand out from the competition, and avoid confusion among your target audiences, a strong brand name must be distinct—especially within your industry. Distinction vs. Differentiation. Crafting a distinctive brand is easier to do than crafting a differentiating brand.
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related to: What makes a good brand name?Create a Unique Brand Name & Launch Your Business Website With Wix. Start Now! Launch Your Business Website Today. Get Built-In Cyber Protection & 99.9% Uptime.
Can't choose a name for your brand? Name Fatso here for the rescue. Let's choose a name. Need a new name for your new brand? Name Fatso here for the rescue
Generate Business Names & Check Domain Availability Instantly! Grow Your Business With Our Unified Platform. Start Free Trial Now!