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Jun 8, 2020 · Below they share 15 strategies to ensure a successful beta test that yields the information you’ll need. 1. Make sure testers aren’t just doing it as a favor.
- Focus on Goals
- Pick Great Testers
- Reduce Friction
- Provide A Stable Product
- Be Responsive
- Share The Results
- Learn from Your Mistakes
Always decide what you want to accomplish before beginning your beta. Quality improvement (finding bugs) is implied in every test. Everything else is up to you. Be sure to meet with the other stakeholders in your organization during the planning process and find out what they need, then design your test so you get the necessary feedback to meet all...
Don’t just let anyone into your test. You want enthusiastic people who match your target market and demonstrate that they can and will communicate effectively. Ask a lot of questions when testers apply for your test so you know they’re thorough and committed. This will allow you to be confident that the testers you pick are the right ones for the t...
Your testers have a limited pool of energy that they’ll invest in your beta test. Once your test begins, it’s your job to maximize that pool to get the most useful feedback possible out of each tester. If your testers have to spend time searching for the right place to submit their feedback or entering the same data multiple times, that’s using up ...
Your product should be “beta ready”, meaning that the experience is close to that of a real customer. If there are glaring bugs that severely affect their experience using the product, your testers will burn out before they provide meaningful feedback. For more information on beta readiness, download our whitepaper.
Your testers need to know that they’re important, their input is valuable, and this project is your top priority. A rapid response to their feedback sends the right message, keeps them engaged, and encourages them to continue providing useful feedback. A quick “thank you” or status update goes a long way.
Nearly every department tied to your product can benefit from a beta, but only if the information reaches them. That said, it’s important to ensure that not everyone is forced to dive into every piece of data. Always filter your data so that the right information lands in the right hands.
This won’t be your last rodeo. The more lessons you can take away from this test, the easier your next one will be. If possible, create templates so that whether your next test starts tomorrow or next quarter, you won’t have to rebuild everything from memory. These tips are from our eBook: The Real Role of Beta Testing in Product Management. If you...
- Know Your End-Game Before You Start. Understand what it is you want to get out of your beta. Is it feedback? Is it validation? Or do you have specific metrics you need to hit to move on to other phases like controlled roll-out and general availability?
- Define Your Audience. Now that you have a clear picture of your end goal it’s time to define who your beta testers are. You want to keep your sample size small to avoid overextending yourself with the overhead of managing so many testers while still in the process of building your product.
- Distribution of Your Software: Define a strategy for delivering your app to your testers. It’s important to keep things like security and platform in mind for this effort.
- Define Your Team. When it comes to launching a beta program it’s important to align your key partners and ensure everyone knows what role they play in this effort.
Sep 19, 2019 · Beta is a metric that measures how volatile a stock can be. We'll explain beta and how you can use it to improve your research and make better investments.
May 31, 2024 · Beta denotes volatility, or systematic risk, of a security or portfolio compared to the market. It is used in the capital asset pricing model.
- Will Kenton
- 4 min
Feb 21, 2023 · Beta is expressed as a number that shows the stock’s volatility around the index. A beta of one suggests that the stock moves in sync with the market. High Beta. A beta higher than...
Jun 6, 2024 · Key Takeaways. Beta is a concept that measures the expected move in a stock relative to movements in the overall market. A beta greater than 1.0 suggests that the stock is more volatile than...
