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- Every SaaS company needs to send three types of emails: A. Marketing email — sent to marketing leads. Includes lead magnets, lead nurture campaigns, sales campaigns, and newsletters. B. Lifecycle email — sent to users after they sign up for your product. Includes user onboarding, upgrade-to-paid, and customer loyalty campaigns.
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Feb 13, 2018 · I’m in! What’s next?’ This guide lists eight must-have types of emails you should send out to ramp up your SaaS business—with some useful tips to adopt. Let’s dive right in! Operational SaaS Email Examples. Every SaaS meets the need of automating an infinite range of emails around processes such as: Online registration
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- Account confirmation/verification email. This type of email is your opening for further communication with a new user. Upon clicking "Sign up", future users of your SaaS product expect you to continue the conversation they've begun.
- Welcome SaaS email marketing strategies. A welcome email is another line of interaction between a company and a new user. Hereby, clients receive immediate follow-up after their interaction with your company.
- Milestone email. Businesses may get their customers engaged through a correct SaaS email marketing strategy. You can express your gratitude for the user relationships you've built here or share a review.
- Free trial ending reminder. These email messages remind your subscribers to select a pro plan for further usage before a free trial ends. Start with a straightforward subject line; as you see, a subject line is the basis of any email marketing tips.
Dec 5, 2023 · 1. Sign-up reactivation email. Benefits and use: This reactivation email targets users who started the sign-up process in your app but didn’t complete it. It’s a direct way to boost conversions by nudging potential leads and customers to finish signing up.
- Account confirmation. Account confirmation is where you start your conversation with the potential user. Once they have created their account, reach them out with an email just like the one above from Webflow for verification.
- Welcome email. Once you have confirmed the user’s email address, you can officially welcome them onboard. Take this example from Slack, where they welcome the user and share tips on getting started with the tool.
- Milestone email. A milestone email is important for an engaging SaaS email strategy. You can determine milestones according to your tool for example, time spent by the user, subscribers achieved, or number of times the product was used.
- Free trial ending reminder. Another essential SaaS email is where you remind the user about their free trial closing to its end. onX here shows you a great example of such email.
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- Onboarding Emails. Somebody signed up to your SaaS — these are your first string of emails to send then. Your onboarding emails are your messages welcoming them and should also provide actionable ideas for how they can use your app.
- Nurture Emails. These are series of emails that are meant to lead a prospective customer to a sale. Or this campaign can sustain communication with your expired trial users.
- Transactional emails. Transactional Emails are emails that are sent in order to confirm some activity or process that is going on with the user or customer.
- Marketing emails. Raise your brand awareness. Like everyone else, promote your business’s products or services. Marketing emails are usually sent to prospects and customers.
Sep 19, 2023 · Luciano Viterale. September 19, 2023. Updated: March 4, 2024. 9 SaaS Email Marketing Strategies & Best Practices in 2024. If you want your business to grow you can't ignore email marketing. Email is one of the few marketing strategies that you can build once and leverage forever .
Nov 8, 2023 · SaaS email marketing is the use of email platforms to promote a SaaS business. The objective is to send emails to individuals at various stages of the customer journey to convert subscribers to paying customers.
