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1. • Shaftesbury

     • Everyone imagines this - voted best ad ever - to be set in the north of England. But it was filmed in the Dorset village of Shaftesbury, and the voice-over is in a non-specific oo-arrr accent - proving the power of a brass band as a signifier of northernness.
     en.wikipedia.org › wiki › The_Bike_Ride

     The Bike Ride - Wikipedia

2. People also ask

   Where was Hovis ad filmed?

   • In fact, the ad was shot on Gold Hill of Shaftesbury, Dorset. The director was (Sir) Ridley Scott. He later went on to direct Bladerunner, Alien, Thelma & Louise, and Gladiator. The original boy on the bike, Carl Barlow, then 13, is now a 48-year-old fireman. He said: "It was pure fate that I got the part as the Hovis boy.

   Hovis 'Bike' advert 1973 (Britain's favourite TV ad) - YouTube

   www.youtube.com/watch?v=6Mq59ykPnAE

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   Is Hovis bringing back 'boy on the bike' AD?

   • Hovis is bringing its much-loved “boy on the bike” television advert back, nearly 50 years after it was last seen. The short film will be shown on ITV on Monday evening. Sir Ridley Scott, who launched his directing career with the original advert, has remastered it in conjunction with the British Film Institute national archive.

   As good today... Hovis brings back its 'boy on the bike' TV advert

   www.theguardian.com/media/2019/jun/03/hovis-boy-on-the-bike-tv-advert-as-good-today-ridley-scott

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   Why did Hovis put a bike AD on a cobbled hill?

   • The advert first aired in 1973 and shows a young boy pushing a bike loaded with bread up a cobbled hill. Hovis said it hopes to introduce the advert to a new generation who still appreciate its “core message of hard work, family and the strength of community”. The advert as it first aired in 1973.

   As good today... Hovis brings back its 'boy on the bike' TV advert

   www.theguardian.com/media/2019/jun/03/hovis-boy-on-the-bike-tv-advert-as-good-today-ridley-scott

   See all results for this question

   Did Ridley Scott remaster 'boy on a bike'?

   • Hovis, the British bread company, has worked with the British Film Institute and Ridley Scott Associates to 4K digitally remaster its 1973 spot "Boy on a Bike." That's the classic spot that Scott shot 46 years ago, early in his career—and which was recently voted the most iconic U.K. ad in history.

   Ridley Scott's Classic 1973 Hovis Ad 'Boy on a Bike' Has Been

   musebycl.io/advertising/ridley-scotts-classic-1973-hovis-ad-boy-bike-has-been-beautifully-remastered

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3. Videos

   • 

     0:57

     youtube.com

     Hovis 'Bike' advert 1973 (Britain's favourite TV ad)

     Jun 30, 2007

     1.5M Views

   • 

     0:43

     youtube.com

     Hovis' iconic 1973 Boy on the Bike advert digitally remastered

     Jun 3, 2019

     62.4K Views

   • 

     musebycl.io

     Ridley Scott's Classic 1973 Hovis Ad 'Boy on a Bike' Has Been Beautifully Remastered

     Jun 3, 2019

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4. en.wikipedia.org › wiki › The_Bike_RideThe Bike Ride - Wikipedia

   en.wikipedia.org › wiki › The_Bike_Ride

   • Cached

   Gold Hill in Shaftesbury, Dorset, where the advert was filmed. [1] The Bike Ride, Bike Round or Boy on the Bike is a 1973 advert for the bread maker Hovis. It was directed by Ridley Scott .

5. www.youtube.com › watchHovis 'Bike' advert 1973 (Britain's favourite TV ad) - YouTube

   www.youtube.com › watch

   • Cached

   Jun 30, 2007 · In fact, the ad was shot on Gold Hill of Shaftesbury, Dorset. The director was (Sir) Ridley Scott. He later went on to direct Bladerunner, Alien, Thelma & Louise, and Gladiator. The...

   • Video Duration: 57 sec
   • Views: 1.5M

   • Author: carltonreid

6. www.bbc.co.uk › news › uk-england-dorset-67284727Hovis 'boy on the bike' returns to Dorset hill after 50 years

   www.bbc.co.uk › news › uk-england-dorset-67284727

   • Cached

   Nov 1, 2023 · The original advert was directed by Sir Ridley Scott and aired for the first time in October 1973. Set in post-war Britain, the young boy is seen struggling to push his bread delivery bike up the ...

   • Author: Daisy Stephens

7. musebycl.io › advertising › ridley-scotts-classicRidley Scott's Classic 1973 Hovis Ad 'Boy on a Bike' Has Been ...

   musebycl.io › advertising › ridley-scotts-classic

   • Cached

   Jun 3, 2019 · Hovis, the British bread company, has worked with the British Film Institute and Ridley Scott Associates to 4K digitally remaster its 1973 spot "Boy on a Bike." That's the classic spot that Scott shot 46 years ago, early in his career—and which was recently voted the most iconic U.K. ad in history.

8. www.theguardian.com › media › 2019As good today... Hovis brings back its 'boy on the bike' TV ...

   www.theguardian.com › media › 2019

   • Cached

   Jun 3, 2019 · Sir Ridley Scott, who launched his directing career with the original advert, has remastered it in conjunction with the British Film Institute national archive. The advert first aired in 1973...

9. en.wikipedia.org › wiki › HovisHovis - Wikipedia

   en.wikipedia.org › wiki › Hovis

   • Cached

   Gold Hill, Shaftesbury, where Ridley Scott filmed the 1973 Hovis commercial. In 1973, Hovis ran a television advertisement, Boy on the Bike, written by advertising agency Collett Dickenson Pearce and filmed by CDP's photographer Jack Bankhead under the direction of Ridley Scott, who later directed Alien.

10. www.youtube.com › watchRidley Scott on filming Britain's Favorite Ad - YouTube

    www.youtube.com › watch

    • Cached

    May 7, 2022 · The film-maker discusses the making of his iconic ad for Hovis bread. See more on Ridley's film-making in my Ridley Scott playlist

    • Video Duration: 2 min
    • Views: 4.6K

    • Author: Shot, Drawn & Cut