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Who owns Bionicle toys?
Is Bionicle a Lego?
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Bionicle (stylized all caps) is a line of Lego construction toys, marketed primarily towards 8-to-16-year-olds. The line originally launched in 2001 as a subsidiary of Lego's Technic series. Over the following decade, it became one of Lego's biggest-selling properties, turning into a franchise and being one of the many factors in saving the ...
Currently, Lego still owns the Bionicles trademark, and they probably don't want to lose it. In order to keep the trademark, Lego must use it every 5 or maybe 10 years (I don't exactly know how often), but they must use it eventually, or they will lose it.
Jan 31, 2023 · While selling "Star Wars" toys required royalty payments to Lucasfilm, Bionicle was owned by Lego. As the toys became more and more successful, new lines were launched.
- Matt Reigle
Dec 3, 2022 · Can Bionicle be beautiful? But of course! Today we have the pleasure of chatting with and showcasing the work of Patrick Biggs, who builds incredible LEGO creations out of Bionicle pieces that look organic and stunning—and tell a story.
- Andreas Lenander
Jun 21, 2020 · While LEGO flirted with bankruptcy in 2003, Bionicle accounted for 25 percent of the company’s total revenue and 100 percent of its profits. As LEGO slashed its workforce, reduced the number of...
- unknown@hearst.com
Jun 20, 2014 · With the invention of the Bionicle character and line, LEGO altered its business model to include the voices of kids and adult fans.
Jul 11, 2023 · Bionicle, the line of Lego action figures that carried the brick-based toy company during a turbulent time, ran from 2001 – 2010 before it was discontinued. Replaced by Hero Factory, that seemed to be curtains for the line, especially after a 2015 reboot bombed.
