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  2. Scooter Braun (pictured in 2019) purchased Big Machine in 2019 and became the owner of the masters of Swift's first six albums, which he later sold to Shamrock Holdings in 2020.

    • First, in The Grand Scheme, The Sync Roadblock Is Minor
    • Replacing Old Music with Re-Records Will Still Be Tough
    • Then The Two Magic Words: Merch and Multiples

    Shamrock was surprisingly unflustered about Taylor Swift’s public refusal to endorse the firm’s acquisition of her recordings. “We made this investment because we believe in the immense value and opportunity that comes with [Swift’s] work,” said the company in a statementon November 16th. “We fully respect and support her decision and, while we hop...

    Let’s say Taylor’s re-records of classic hits like “Shake It Off,” “Bad Blood,” and “I Knew You Were Trouble” go as swimmingly as they possibly can. Considering the vastness of her talent, I’m going to go ahead and suggest they’ll be of tip-top quality. Let’s also suppose she gets good support from the likes of Spotify and YouTube to promote the re...

    Swift’s now-public letter to Shamrock, sent in late October and revealed on her social media this week, had an interesting nugget: She said she “was so disappointed when I learned that under the terms of your acquisition, Scooter Braun and Ithaca Holdings would continue to receive many years of future financial reward from my music masters, music v...

  3. Nov 17, 2020 · Braun has sold the master rights to Swift's first six albums to the private equity company Shamrock Holdings, just over a year and a half after he bought them when his Ithaca Holdings...

  4. Nov 17, 2020 · Shamrock Capital, which now owns Swift's first six albums, is a private equity firm originally set up by the Disney family. It currently has approximately $2.1bn (£1.58bn) of assets under ...

  5. Feb 15, 2024 · Scott Borchetta and Scooter Braun sold Taylor Swift's original album masters in 2020, leading her to re-record her first six albums. Here's who owns her masters now.

    • Assistant News Editor
    • Samantha Olson
    • 1 min
  6. Nov 16, 2020 · The music manager acquired the rights to the pop superstar’s first six albums as part of a deal with her former label, Big Machine. Now he has sold them to the investment firm Shamrock...

  7. Nov 17, 2020 · A year-and-a-half after a very public art-versus-commerce fight between multiplatinum artist Taylor Swift and music mogul Scooter Braun made headlines, Braun’s Ithaca Holdings has sold the master...

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