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1. www.cnn.com › 2019/05/30 › businessLaCroix was the Millennial ‘it’ brand. Now it has lost its way

   www.cnn.com › 2019/05/30 › business

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   May 30, 2019 · LaCroix was once the “it” brand in one of the fastest-growing parts of the beverage market. But bigger, deeper-pocketed companies have caught up, and LaCroix’s popularity is...

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   • Flavored Carbonated Water

     PepsiCo is launching a high-tech water cooler for customers...

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     1,400 VS 40,000. Aldi only stocks about 1,400 items compared...

   • Recently Released Flavored Sparkling Versions

     Coca-Cola wants to capitalize on America’s obsession with...

2. www.bonappetit.com › story › the-secret-history-ofThe LaCroix Sparkling Water Label's Secret History | Bon Appétit

   www.bonappetit.com › story › the-secret-history-of

   Jan 24, 2017 · And because the campaign predated social media, the company was relying solely on packaging and “shelf presence” to attract consumers. Alchemy aimed to make LaCroix stand out...

3. medium.com › @annavmia › lacroix-sparkling-water-aLaCroix Sparkling Water: A Millennial Marketing Success

   medium.com › @annavmia › lacroix-sparkling-water-a

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   Oct 17, 2021 · Initially, LaCroix’s goal was to market its niche by advertising as an “all occasion” beverage, as opposed to most sparkling water’s “snobbish positioning.”

4. www.businessinsider.com › lacroix-needs-a-newLaCroix Needs a New Approach to Marketing, Say ... - Insider

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   Jul 3, 2019 · LaCroix's retro branding and word-of-mouth marketing catapulted it to the top. But it also exacerbated the crisis it faces today, experts say. Tanya Dua. Jul 3, 2019, 12:56 PM PDT. A...

   • Author: Tanya Dua

5. en.wikipedia.org › wiki › La_Croix_Sparkling_WaterLa Croix Sparkling Water - Wikipedia

   en.wikipedia.org › wiki › La_Croix_Sparkling_Water

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   Since the early 1990s, LaCroix had been a fairly well-known product in the Midwest United States. But when U.S. sugary-soda sales plummeted to a 30-year low in the spring of 2015, [9] National Beverage took the opportunity to expand their consumer base by launching a social media marketing campaign targeting millennials . [10]

   • Category: Sparkling Water

   • Brand: National Beverage Corporation

6. www.fastcompany.com › 3067745 › the-story-behind-theThe story behind the cult hit LaCroix label - Fast Company

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   Jan 31, 2017 · The story behind the cult hit LaCroix label. it’s not just another sugar-free alternative to Coke products. Rather, it has become something of a pop culture icon. BY Mark Wilson 1 minute read.

7. People also ask

   What happened to Lacroix?

   • Since the early 1990s, LaCroix had been a fairly well-known product in the Midwest United States. But when U.S. sugary-soda sales plummeted to a 30-year low in the spring of 2015, National Beverage took the opportunity to expand their consumer base by launching a social media marketing campaign targeting millennials.

   La Croix Sparkling Water - Wikipedia

   en.wikipedia.org/wiki/La_Croix_Sparkling_Water

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   Is it time for a new marketing strategy for Lacroix?

   • LaCroix's unconventional marketing strategy and neon-colored cans helped fuel its ascent. But it's time for a new marketing approach, experts say. Click here for more BI Prime stories. Once the epitome of an it-brand, sparkling water LaCroix has fallen flat in recent months.

   LaCroix Needs a New Approach to Marketing, Say Branding Experts. - B…

   www.businessinsider.com/lacroix-needs-a-new-approach-to-marketing-say-branding-experts-2019-7

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   Does Lacroix have a market share in sparkling water?

   • Hi-Biscus! Sales records have never been publicly released, but market research suggests LaCroix holds a 30 percent market share in sparkling water sales in the United States, double that of its main competitor, Perrier.

   La Croix Sparkling Water - Wikipedia

   en.wikipedia.org/wiki/La_Croix_Sparkling_Water

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   Is Lacroix the 'it' brand?

   • LaCroix was once the “it” brand in one of the fastest-growing parts of the beverage market. But bigger, deeper-pocketed companies have caught up, and LaCroix’s popularity is fizzling . Sales for the flavored carbonated water are “effectively in free fall,” wrote Laurent Grandet, a beverage analyst for Guggenheim, in a new note.

   LaCroix was the Millennial ‘it’ brand. Now it has lost its way

   www.cnn.com/2019/05/30/business/lacroix-sales/index.html

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8. www.kcur.org › show › central-standardHow LaCroix Sparkling Water Went From Midwestern ... - KCUR

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   Sep 29, 2016 · There are a few reasons why LaCroix rose above the pack, said Nelson. One was its ubiquity; you can find it everywhere. It’s nationally distributed and bottled in a bunch of different plants ...