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- "What necessitated the change now is our conclusion that our longtime advertising firm and website vendor failed to deliver upon many contractual obligations it made to our Association," LaPierre said.
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NRATV, launched in 2016, has been known to promote a hard-line, right-wing agenda. In a message on the NRA website homepage, LaPierre called the move away from the ad agency and NRATV an...
What necessitated the change now is our conclusion that our longtime advertising firm and website vendor failed to deliver upon many contractual obligations it made to our Association. The NRA will always hold our vendors to high standards and ask that they maximize their value to the Association.
- Overview
- "Massive unbudgeted legal costs"
•Chris Cox, the NRA's chief lobbyist, resigned Wednesday amid strained relations with the association.
•NRA Chief Executive Wayne LaPierre also said the gun owners' group is shutting down NRATV.
•The NRA's advertising firm says it's owed millions in delinquent payments for its work on behalf of the group.
A high-ranking executive at the National Rifle Association resigned Wednesday, the same day the NRA announced the end of NRATV amid turbulent relations with its advertising firm, Ackerman McQueen. Chris Cox, the gun group's chief lobbyist and principal political strategist for the Institute for Legislative Action — the association's lobbying arm — stepped down from his position Wednesday.
The move comes about a week after the NRA placed him on leave over accusations he tried, unsuccessfully, to extort Chief Executive Wayne LaPierre. The NRA didn't immediately respond to CBS MoneyWatch's request for comment.
LaPierre, in a statement on the NRA's website, blamed advertising firm Ackerman McQueen, from which it has split, for the end of NRATV as it's currently known. "Whether and when we return to 'live' programming is s a subject of ongoing analysis," LaPierre said in the statement.
Ackerman claims the NRA owes it several millions of dollars worth of delinquent payments for work that has already been completed. "They are refusing to pay, in part to harm AMc, but also because the NRA probably is having trouble meeting its financial obligations in large measure due to massive unbudgeted legal costs," the company said in a statement to CBS MoneyWatch. In 2017 alone, the NRA paid Ackerman $40 million.
"Ackerman McQueen is not surprised that the NRA is unwilling to honor its agreement to end our contract and our long-standing relationship in an orderly and amicable manner. ... For Ackerman McQueen, it is time to move on to a new chapter without the chaos that has enveloped the NRA," the statement said.
The NRA is plagued by financial struggles, amid a lagging membership and a succession of legislative defeats — prompting a rethinking of its investment in live TV.
The Associated Press contributed to this report.
- Cerullo
- 6 min
May 13, 2021 · According to James’s complaint, for many years the NRA’s largest vendor was the public relations firm Ackerman McQueen. The NRA allegedly paid Ackerman nearly $32 million in 2018 alone — and ...
- Ian Millhiser
Jun 25, 2019 · Politics. NRATV Is Going Out of Business. Report: NRATV will no longer produce live content for the National Rifle Association. Dana Loesch out as spokesperson. By Tim Dickinson. June 25, 2019....
Jun 26, 2019 · The National Rifle Association has shut down production at NRATV and cut ties with advertising firm Ackerman McQueen, the New York Times reports. Why it matters: It comes amid a tumultuous year for the NRA that's seen Oliver North step down as president in April.
Aug 15, 2019 · President Trump, whom the NRA spent over $30 million trying to get elected in 2016, tweeted in late April that the group had to "get back to greatness" – an embarrassing public acknowledgment of ...
