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This is why clients choose Kline and how we are different from management consulting and market research firms. We purposely set out to own three specific sectors — lubricants and petroleum specialties, professional beauty, and specialty chemicals.
This is why clients choose Kline and how we are different from other management consulting and market research firms. We purposely set out to own three specific sectors — lubricants and petroleum specialties, professional beauty, and specialty chemicals. Doing so has rewarded us with a true competitive advantage and global leadership.
- Our Work Speaks For Itself. Nothing speaks as loud as continuously executing at a high level. It shows we have a well-established process. It shows we can manage the account.
- Here's What Our Ideal Client Looks Like. The best way we've found to do this is to tell clients what our ideal client looks like in terms of attributes and ability.
- Ask Our Clients. When a client asks, "Why should we hire you over everyone else?" my answer is simple: "Don't ask me, ask our clients. We're in the PR business, which is based on getting third-parties to tell the world you're great.
- Do You Prioritize What We Deliver? I tell prospective clients that if they prioritize good work, exceptional service, new ideas, and a long-term relationship, then we're the team for them.
- You Can Define and Leverage Your Competitive Advantage
- You Have A Good Reputation
- They Can Find You Online
- You Provide Excellent Customer Service
- You Offer Quality
- You’Re Trustworthy
- The Price Is Right
- It’S The Most Convenient
- You Have A Shared Belief in A Cause
- Customers Can Relate to Your Story.
The first step, as mentioned, in marketing success, is identifying your competitive edge. You need to know how your business is providing solutions to the marketplace. It might be how your service or product helps customers. It will also be how your service or product is different than the similar services and products your direct competitor offers...
Companies that do honest, quality work will develop a good reputation. A solid reputation in the marketplace will generate more word-of-mouth referrals, both online and off. If you do a great job with one customer, it is likely they will tell their friends, family, and even colleagues when asked. People will typically choose a company that has been...
When someone is looking for a new company to hire, the first place they are going to look is online. If your company does not come up on Google search results, and they haven’t heard about you from offline sources, they probably won’t find you. Obviously, if they can’t find you, they can’t choose you. Investing time and money in enhancing your onli...
Everyone wants to be treated well, especially when investing in a significant renovation or expensive product. Companies who are friendly, knowledgeable, and quick to respond to customers will build a reputation for their service. If you are focused on your customers, they will feel taken care of and that you are helping them meet their needs or so...
People care about quality, even in a world where cheap comes quick and easy. The importance of investing in quality is especially true when it comes to home renovations. Homeowners would choose to spend a little more on a renovation job or product that is going to last and meet their needs for the long-term. Fly-by-night renovation services that do...
Along with quality, trust is essential. Being trustworthy is especially vital in the home renovation industry. Everyone has heard a story of someone being ripped off by a bad contractor. Whether it was leaving work unfinished, doing a lousy job, or completely running away with their money, it has been enough to make homeowners leery about hiring co...
While the price isn’t the most important thing to consumers, it is still a significant factor in decision making. Some consumers will prioritize a lower price in their decision-making process. However, companies that gain customers because they have the lowest price will always lose customers as soon as someone else offers something for less than t...
Simple convenience is a reason why consumers might choose your business, even if they know nothing else about you. Sometimes people are in a hurry, and they can’t be bothered to do extensive research on the company they are going to hire. Or they want the job done quickly, and maybe the best company for the job has a busy schedule, and they’ll have...
If you believe in what they believe in, a customer might choose you over your competitor. It doesn’t have to be a religious belief, but shared values and culture can fall into this category. If your company gives to a particular charity, you might attract potential customers who also support that charity. That is why it is imperative to stay connec...
For some, the reason whyyou’re in business and your story can sway them to choose your company over their competitors. They might relate to the problem you’ve set out to solve. Maybe they can connect to your companies story. Let’s use RenovationFind’s story as an example. RenovationFind was created to help homeowners find and hire certified, qualit...
Kline + Company is a global market research + advisory firm with core competencies in the Specialty Chemicals, Energy, and Beauty sectors. Celebrating 65 years of service in 2024, Kline empowers clients to make informed decisions that drive business growth with an unparalleled depth of industry expertise, extensive research capabilities, and data-driven insights.
Apr 11, 2024 · Kline & Company has an overall rating of 3.4 out of 5, based on over 96 reviews left anonymously by employees. 62% of employees would recommend working at Kline & Company to a friend and 68% have a positive outlook for the business. This rating has decreased by 4% over the last 12 months.
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We are known as “The Industry Experts,” with an. enviable reputation for delivering best-in-class data and advisory services for several very targeted industry segments. This is why clients choose Kline and how we are different from other management consulting and market research firms. We purposely set out to own three specific sectors ...
