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Sep 8, 2020 · Car logos sometimes have hidden meanings or special significance to the car manufacturers. Here is our list of the meanings of common car brand logos.
- A Quick Primer on the Hood Ornament. Not every brand has a fancy, protruding hood ornament — nor can every brand pull one off. Companies like Bentley and Rolls-Royce lead the pack when it comes to sculpted hood candy, while brands like Jaguar and Cadillac no longer slap sleek leaping cats or wreathed crests (respectively) on their cars.
- Alfa Romeo. One of the more intricate and dramatic automotive emblems, Alfa Romeo’s is rife with Italian tradition. The original was created by Romano Catteneo, an Italian draughtsman, and the emblem employs Milanese elements, including the Biscione (shown on the right side of the emblem), which signifies the house of Visconti, Milanese rulers in the 14th century.
- Aston Martin. Carmakers love wings, and Aston Martin is no exception. The British carmaker was founded in 1913 by two gents named Lionel Martin and Robert Bamford; while they were selling Singer cars out of their Bamford & Martin shop, they came up with the idea to produce their own vehicles.
- Audi. Don’t make the mistake of thinking that Audi's logo has anything to do with the Olympic Games. The four silver rings symbolize the 1932 merger of the four oldest car manufacturers in Germany: Audi, DKW, Horch and Wanderer.
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- Alfa Romeo logo. The Alfa Romeo car insignia is perhaps one of the most classic, and intricate automotive symbols. A company built on Italian tradition; the Alfa Romeo badge features storied elements dating back more than 100 years.
- Aston Martin logo. Car company logos frequently feature images intended to convey speed and freedom – like wings. The British Aston Martin company is an excellent example of this.
- Audi logo. Easily one of the simpler vehicle emblems around, Audi’s symbol is a beautifully minimalist but meaningful choice. The four rings symbolize the merger of four of the oldest car creators in Germany, back in 1932.
- Bentley logo. Perhaps one of the most prestigious of our famous car logos, Bentley is a long-standing icon of luxury in the UK automobile market. Bentley cars are also driven across the globe.
- How Automaker Logos Have Evolved Over The Past Century
- A Closer Look at Car Logos
- Going Minimal
- An Opportunity to Reinvent
Can you picture Ford’s blue oval, or Mercedes’ three-pointed star? These are some of the most recognizable logos in the world, thanks to a number of reasons. For starters, automakers are some of the world’s biggest advertisers. In 2020, the automotive industry spent $33 billionon advertising in the U.S. alone. Automakers also maintain a strong phys...
Automakers often pack hidden meanings and details into their logos. For example, Mazda’scurrent logo, introduced in 1997 and updated in 2015, depicts a pair of wings that represent the brand’s desire to “drive powerful, continuous growth.” The concept of flight is believed to embody the company’s pursuit of ongoing improvement. Of course, the wings...
Over the past decade, many brands have taken their logos in a more minimalist direction. Many recently redesigned car logos are devoid of any 3D effects or color. Audiis one of the most prominent examples of this trend. In 2016, it removed the chrome effect on its “four rings” and opted for a flat black version instead. This clean and modern emblem...
The race for EV dominance has provided automakers with the chance to update or reinvent their brands. In addition to the companies mentioned previously, Volkswagen and General Motors (GM)have also rolled out recent updates. You may have already noticed Volkswagen’s new branding, which was updated in 2019. On trend with the rest of the industry, the...
- Marcus Lu
Today, car logos are instantly recognizable symbols that can evoke emotions and feelings in consumers. In addition to their visual appeal, car logos also serve practical purposes. They can help consumers identify different car brands and models, which is especially important when shopping for a new car.
Car logos, those iconic symbols adorning the front and rear of vehicles, serve as more than mere identifiers of car brands; they encapsulate the essence, heritage, and values of the automaker. From the sleek elegance of a luxury sedan’s emblem to the bold dynamism of a sports car’s badge, each logo is meticulously designed to convey a ...
