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Oct 13, 2020 · Overcoming customer perception of the brand’s position. Lack of focus and slowness in innovation. Competitive advantage is a changing, moving target. While the survey I conducted was limited to digital marketers, nearly every business vertical experiences commoditization and competition.
Commodities. A commodity is any good or service that is interchangeable with another good or service of the same type. Commodities generally include basic resources, agricultural products and energy products because they are essentially uniform. For example, oil from Newfoundland can be interchanged with oil from the Middle East: it is a ...
Dec 14, 2007 · Key concepts include: The speed from product launch to maturity is faster than ever before. Innovate, bundle, and segment are 3 things marketers can do to delay commoditization. Managers already in a commoditized market must rethink salesforce compensation and pricing, trim costs, acquire competitors, and fire unprofitable customers.
Nov 1, 2013 · The first proposition implies that managers facing scenarios where a commoditized service is desirable will utilize discrete capabilities (for example, standardization, efficient information integration) more intensively than managers facing scenarios where demand implies a more customized service.
Mar 11, 2017 · Data Commoditization. We predict these five developments from the commoditization of data in the future: 1. Accessible predictive analytics. Currently, predictive analytics is a branch of analytics that exists as more of a wish-list item than a feasible or reliable institution. It exists, and is in use by many companies, but it relies on a ...
Mar 5, 2024 · Demand for synthetic lubricants has grown over the past few decades. Steve Haffner explores whether synthetics are becoming commoditized amidst this growth.
Apr 20, 2022 · The purpose of this article is to further enhance the understanding of commodity marketing (1) by contributing to a deeper understanding of commodities and the processes of commoditization and de-commoditization, (2) by providing vision for drivers of commoditization and (3) by illustrating strategies to thwart the commoditization of offerings.
