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  1. client.strategicbusinessinsights.comvals › ustypesVALS™ | VALS™ Types | SBI

    VALS segments US adults into eight distinct types—or mindsets—using a specific set of psychological traits and key demographics that drive consumer behavior. The US Framework, a graphic representation of VALS, illustrates the eight types and two critical concepts for understanding consumers: primary motivation and resources.

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  3. en.wikipedia.org › wiki › VALSVALS - Wikipedia

    VALS ( Values and Lifestyle Survey) [1] is a proprietary research methodology used for psychographic market segmentation. Market segmentation is designed to guide companies in tailoring their products and services in order to appeal to the people most likely to purchase them.

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  5. 5 days ago · What’s it: VALS stands for values, attitudes, and lifestyles, a framework for psychographic segmentation. It combines psychological and demographic characteristics to explain consumer behavior.

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  7. client.strategicbusinessinsights.comvals › aboutVALS™ | About VALS™ | SBI

    VALS is a proprietary psychometric method that measures these and other predictive attitudes—in conjunction with behaviors and demographics—for developing countrywide typologies such as US VALS. The types within a country persist through decades, as work since the 1970s has verified.

  8. Oct 27, 2022 · If you want to understand customer behavior, you need to know about VALS (Values and Lifestyles), a popular psychographic market segmentation tool developed at SRI.

  9. What is Values And Lifestyles (VALS) Research? The VALS Research, based on a customer's values and lifestyles, refers to a market research tool developed by social scientist Arnold Mitchell and his colleagues at SRI International in order to study motivation behind consumer purchase decisions.

  10. The foundation of the VALS approach is that behavior is controlled by relatively independent psychological traits. VALS uses proprietary psychometric techniques to measure concepts that researchers have proved empirically to correlate with consumer behavior.

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