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   Brand

   /brand/

   

   noun

   • 1. a type of product manufactured by a particular company under a particular name: "a new brand of detergent" Similar makelinelabelmarquetypekindsortvarietytrade nametrademarkproprietary namelogoarchaic:chop
   • ▪ a brand name: "the company will market computer software under its own brand" Similar makelinelabelmarquetypekindsortvarietytrade nametrademarkproprietary namelogoarchaic:chop
   • ▪ a particular identity or image regarded as an asset: "you can still invent your own career, be your own brand"
   • ▪ a particular type or kind of something: "his incisive brand of intelligence" Similar typekindsortvarietyclasscategoryspeciesgenrebreedstylestampcastilkkidneyinformal:stripe
   • 2. an identifying mark burned on livestock or (formerly) criminals or slaves with a branding iron: "the brand on a sheep identifies it as mine" Similar identifying markidentificationmarkerearmark
   • ▪ a branding iron. archaic
   • ▪ a habit, trait, or quality that causes someone public shame or disgrace: "the brand of Paula's alcoholism" Similar stigmashamedisgracestaintaintblotblot on one's escutcheonblemishmarkslurliterary:smirch
   • 3. a piece of burning or smoldering wood: "he took two burning brands from the fire"
   • ▪ a torch. literary
   • 4. a sword. literary

   verb

   • 1. mark with a branding iron: "the seller had branded the animal with his grandfather's name" Similar markstampburnsearidentify
   • ▪ mark indelibly: "an ointment that branded her with unsightly violet-colored splotches"
   • ▪ mark out or describe as having a particular bad or shameful quality: "she was branded a liar" Similar stigmatizeaccuse of beingmark outdenouncediscreditvilifybesmirchcharacterizelabelclassifycategorize
   • 2. assign a brand name to.
   • ▪ promote (a particular product or company) by means of advertising and distinctive design: "we'll have the ability to market and brand our own product"

   Word Origin Old Englishbrand ‘burning’ (also in brand (sense 3 of the noun)), of Germanic origin; related to German Brand, also to burn1. The verb sense ‘mark with a hot iron’ dates from late Middle English, giving rise to the noun sense ‘a mark of ownership made by branding’ (mid 17th century), whence brand (sense 1 of the noun) (early 19th century).

   Derivatives

   • 1. brander noun

   Scrabble Points: 8

   • B

     3

   • R

     1

   • A

     1

   • N

     1

   • D

     2

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