Zara (retailer)
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3 days ago · Back with Primark, its new brand world includes “a playful update to the iconic Primark logo, features a refreshed Primark blue, and a specially designed font”. From today, customers will begin seeing the new brand across social, in direct communications and in-store — with further rollouts planned for later this year.
4 days ago · May 21. Primark has today revealed a refreshed look and feel for the brand, as it launches its new summer collection and campaign, VIVA Summer. Primark’s new brand world was developed with its global branding and creative agency partner VCCP. The changes see the introduction of the ‘Portal’. A window into the world of Primark, which will ...
4 days ago · Primark hopes its refreshed brand strategy will help drive its international growth plan. Primark, the budget fashion retailer, has refreshed its brand, with an updated logo and colour scheme as part of what it calls a “playful update”. The new-look logo features a custom font and a “refreshed” blue colour palette.
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4 days ago · Primark has unveiled a refreshed look and feel as it launches its new Viva Summer campaign for its latest collections. Changes have included the introduction of the ‘Portal’ which the retailer has described as a window into the world of Primark that will be used across all campaigns. Other work has included a "playful" update.
May 16, 2024 · Primark currently operates 24 stores in the U.S. and is aiming at upping the door count to 60 by 2026. The expansion comes as PS… by Primark brand gains steam online. “We’re seeing a lot of ...
3 days ago · Primark has announced a rebrand carried out by its creative agency VCCP. The logo has undergone slight changes, based around a wider type family developed by the foundry Colophon, called Primark Basis. Weights of the wordmark have been increased and the lock-up has been re-kerned, “to work better at a small scale in social and digital ...
6 days ago · November 4, 2021. DUBLIN — November 1, 2021 — Primark has launched a new denim collection designed and created to show what circular fashion means in practice. The new collection is part of The Jeans Redesign, a project from the Ellen MacArthur Foundation’s fashion initiative, featuring denim that’s designed, produced and created to ...
