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I Want My MTV: The Uncensored Story of the Music Video Revolution is a book about the rise of American cable television channel MTV. It was written by music journalists Craig Marks and Rob Tannenbaum and published in 2011 by Dutton Penguin in the United States. The title is borrowed from a marketing campaign launched by the channel in 1981 where the catchphrase "I Want My MTV!" was used to encoura... Wikipedia