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    • American horror film

      • The Blair Witch Project is an American horror film, released in 1999, that popularized the ‘found footage’ film technique and was one of the first films to generate audience interest through an online marketing campaign.
      www.britannica.com › topic › The-Blair-Witch-Project
  1. 1 day ago · The Blair Witch Project, with its understated story and lack of major monster moments, was perfect fodder for this mindset, and while it drew plenty of fans, there were also those naysayers who wanted to tell you "nothing happens" or "it's not that scary" or "this movie is just boring." That conflict persisted into the film's home video release ...

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  3. Jul 30, 2024 · 25 years ago, The Blair Witch Project convinced millions that they were watching real found footage. With filming techniques and a viral marketing campaign, the movie left a mark on the horror...

    • Brianna Scott
  4. Aug 7, 2024 · Through extensive world-building that included a website, uncommon in 1999, creators of “The Blair Witch Project” marketed the documentary-style film as a potentially true story. Credit...

  5. Jul 30, 2024 · What The Blair Witch Project does best is building up its atmospheric horror by using the locale to good effect. This is also where the camera work comes into play. It is more than just the eerie woods that it records.

  6. Jul 30, 2024 · While The Blair Witch Project directors were inspired by horror films that also employed a found footage style such as Cannibal Holocaust, the format had yet to hit the masses.

  7. Jul 29, 2024 · In the age of the meta-horror film (and with the original film trading on that to some degree) Blair Witch 2 should have been a smart deviation from expectations.

  8. Aug 6, 2024 · One of the most successful exceptions to this rule is the “Blair Witch Project,” a movie that came out 25 years back and became the gold standard for Found Footage horror. An effort to document the legends around Burkittsville, Maryland, becomes a grim direct cinema observatory after the three protagonists [Heather, Josh, and Mike] get lost ...

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