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  1. May 11, 2024 · The first-ever professional FIREBALL3 league is the brainchild of producer, actor, and music legend Ice Cube and entertainment executive Jeff Kwatinetz, who shared a vision of a player-centric league focused on entertainment and innovation.

  2. May 10, 2024 · "My partners and I are thrilled to be joining Ice Cube and Jeff Kwatinetz in professional 3-on-3 basketball," said Managing Partner of DCB Sports, Gary LaDrido. "We believe that the BIG3 can...

  3. May 10, 2024 · DCB Sports is the first owner of the league as they were chosen for the Los Angeles BIG3 team. BIG3 co-founder Jeff Kwatinetz is confident that they are a good fit.

    • Scotty White
  4. May 18, 2024 · Multiple investors led by DCB Sports secured the Los Angeles-based BIG3 team for a whopping $10 million. “My partners and I are thrilled to be joining Ice Cube and Jeff Kwatinetz in professional 3-on-3 basketball,” said Managing Partner of DCB Sports, Gary LaDrido.

  5. May 13, 2024 · By Taylor Penley FOXBusiness. video. Ice Cube on presidential election, BIG3's first franchise sale. BIG3 founder and rapper Ice Cube and Jeff Kwatinetz, BIG3 president, discuss growing support...

  6. May 10, 2024 · Big 3 co-founder Jeff Kwatinetz said the plan always was to have teams attach to cities instead of being run centrally by the league. He said Friday’s announcement is a step toward creating a...

  7. 5 days ago · Ice Cube and Jeff Kwatinetz discuss selling Big3 franchises, the future and how the rapper's career has influenced his approach to running a sports league.

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