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  1. 3 days ago · In 1955, she became involved with the Pepsi-Cola Company, through her marriage to company president Alfred Steele. After his death in 1959, Crawford was elected to fill his vacancy on the board of directors but was forcibly retired in 1973.

  2. 1 day ago · Crawford's fourth husband, Alfred Steele, was the CEO of Pepsi-Cola, so the actress used her power to promote the soft drink company in the media. After Steele died in 1959, Crawford continued to ...

  3. Crawford married Al Steele, the chairman of Pepsi-Cola in May of 1955. Her dedication to her husband and his company was immense. Crawford made sure Pepsi-Cola products were seen on film sets and in her photoshoots.

  4. May 27, 2024 · Under the leadership of Alfred Steele in the 1950s, Pepsi introduced 26-ounce bottles, which helped it gain ground against Coca-Cola in the battle for market share. Pepsi continued its aggressive marketing strategies in the 1970s and 1980s.

  5. 4 days ago · Over the years, the peppery soda — with its claimed blend of 23 flavors — has been growing in popularity, leaning into its identity as a spicy alternative to cola and taking advantage of...

  6. 3 days ago · According to new analytics data provided by Beverage Digest, Dr Pepper surpassed longstanding runner-up Pepsi to become the second most popular soda in the U.S. in 2023 behind top favorite Coke.

  7. 6 days ago · Dr Pepper just edged out longtime number two soda seller Pepsi as the second most popular cola among Americans during 2023.

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