Elliot Cecil Grainge (born 6 November 1993) is a British record executive. He is the CEO of 10K Projects, a record label he founded in 2016. The label has signed successful recording artists including Trippie Redd, 6ix9ine, Iann Dior, and Ice Spice. He is the son of record executive Lucian Grainge and is married to social media personality and model Sofia Richie. Wikipedia