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  1. You can sign in to your Analytics account from http://www.google.com/analytics. Click Sign in (at top right), and select Analytics. If you are already signed in to Google (e.g. you...

  2. Create account. Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.

  3. Discover how to set up Google Analytics for your website or app by creating a Google Analytics 4 property, adding a data stream, and adding your Google Analytics code.

  4. Create an account free of charge. Google Analytics gives you the tools you need to better understand your customer’s journey to improve your website, create tailored audience lists, personalize ads, and more.

  5. How can we help you? Browse help topics. Get started with Analytics. Introduction to Analytics. Set up Analytics. Access your Analytics account. Guides and videos. Troubleshoot. Demo...

  6. Your access point for Analytics. You need at least one account so you can have access to your Analytics properties, which contain your reports. You can have multiple accounts, and each account...

  7. See your Ads data together with your website and app performance data in the Google Ads reports in Analytics. You can also import your Analytics conversions and audiences into your Google Ads...

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