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- What constitutes brand entertainment isn’t always clear cut, but that’s just part of the appeal: It’s ultimately about blurring the line between being advertised to and being entertained. That means that, by nature, brand entertainment is more discreet and unobtrusive than traditional advertising.
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What is Brand Entertainment?
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May 21, 2024 · Measuring the ROI of branded entertainment goes beyond traditional metrics. It requires a multifaceted approach that considers engagement, retention, brand lift, conversion, and sentiment.
May 9, 2024 · The roots of branded entertainment. The concept dates back to the 1950s, an era of broadcasting when radio and television programs were controlled by their sponsors and branded with company names. Shows like The Colgate Comedy Hour, Hallmark Hall of Fame and Westinghouse Studio One were simply part of the television genre.
May 16, 2024 · The traditional model of interruptive advertising has been upstaged by a new star—branded entertainment. In this post, we'll unveil the transformation of brands into entertainers...
May 16, 2024 · What is Branded Content? Branded content is a marketing strategy that involves creating and sharing content across several media that discuss your brand’s values and mission, often evoking emotions in your viewers or readers.
May 6, 2024 · What is Entertainment Marketing? 7Ps of Entertainment. Entertainment marketing is when brands work with entertainment companies like movies, TV shows, music, and events to promote themselves. It’s different from regular ads. It uses fun content to connect with people better than boring ads.
