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  1. May 14, 2024 · What Is Reigning Champ? Reigning Champ wasn’t Craig Atkinsons foray into the apparel game. The Vancouverite was honing his craft since 1996 with CYC Design Corp., a wholesale apparel producer with a knack for heavy-duty terry fabric.

  2. May 14, 2024 · Founded by Craig Atkinson in Vancouver in 2007, Reigning Champ crafts premium apparel with a focus on pinnacle materials, quality manufacturing, and understated simplicity, inspired by the culture of sport.

  3. May 15, 2024 · Craig Atkinson, Founder of Reigning Champ, said: “Simplicity is arguably one of the hardest things to master, but just like the Miura family, our focus has always revolved around an obsession with quality, respect for craft, and an unwavering resolve to master simplicity.

  4. May 14, 2024 · Gear. Miura Golf, Reigning Champ announce unique club, apparel collaboration. By: Jack Hirsh May 14, 2024. For the first time, legendary Japanese irons forger Miura is collaborating with a...

  5. May 16, 2024 · Reigning Champ founder Craig Atkinson emphasized the shared values and standards between the two brands, stating, "The capsule of co-branded apparel we released was designed for a discerning audience and reaffirms each brand’s strength within the marketplace."

  6. 10 hours ago · Dev Shah: Reigning champ finds passion in prose. As an eighth grader, Shah spent eight to 10 hours per day studying in preparation for the Bee. Shah has spent the past year answering the question ...

  7. May 14, 2024 · “Simplicity is arguably one of the hardest things to master, but just like the Miura family, our focus has always revolved around an obsession with quality, respect for craft and an unwavering resolve to master simplicity,” said Craig Atkinson, Founder, Reigning Champ.

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