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1. businessmirror.com.ph › 2024/05/26 › xiaohongshu-howXiaohongshu: How a Chinese influencer platform became a $20 ...

   businessmirror.com.ph › 2024/05/26 › xiaohongshu-how

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   2 days ago · “Xiaohongshu is a powerful tool for brands wanting to enter the Chinese market or attracting Asian customers in the United States,” said Frost Li, founder of Loup.ai, an e-commerce solution ...

2. www.bloomberg.com › news › articlesChina’s App Xiaohongshu Becomes Lifestyle Bible for Rich ...

   www.bloomberg.com › news › articles

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   5 days ago · Xiaohongshu Technology Co. — part Instagram, part Pinterest — has boomed in recent years as a combination of top influencers like Cheung, its artificial intelligence technology and soft marketing...

3. People also ask

   What is Xiaohongshu & how does it work?

   • “Xiaohongshu is a powerful tool for brands wanting to enter the Chinese market or attracting Asian customers in the United States,” said Frost Li, founder of Loup.ai, an e-commerce solution provider that helps online retailers use AI to engage with customers. “They really double down on the view time and click-through rate.”

   China’s App Xiaohongshu Taps Niche Rich Female Gen Zers

   www.bloomberg.com/news/articles/2024-05-22/china-s-app-xiaohongshu-becomes-lifestyle-bible-for-rich-asians-globally

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   Where can I find Xiaohongshu?

   • Earlier this week, users online noticed that Xiaohongshu, which means ‘little red book’ in Chinese, was not available in major China Android app stores including those for Xiaomi and Huawei phones. It remained accessible in other stores, including Apple’s App Store.

   Chinese startup Xiaohongshu's app pulled from China Android stores

   www.reuters.com/article/us-china-censorship-xiaohongshu-idUSKCN1UR3F3

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   What is Xiaohongshu Technology Co?

   • Xiaohongshu Technology Co. — part Instagram, part Pinterest — has boomed in recent years as a combination of top influencers like Cheung, its artificial intelligence technology and soft marketing tactics make it a lifestyle bible for many of China’s high-income earners.

   China’s App Xiaohongshu Taps Niche Rich Female Gen Zers

   www.bloomberg.com/news/articles/2024-05-22/china-s-app-xiaohongshu-becomes-lifestyle-bible-for-rich-asians-globally

   See all results for this question

   Why is Xiaohongshu so popular?

   • Part of Xiaohongshu’s appeal is that it embodies a polished, or “jinzhi,” feminine aesthetic that requires “not only money, but also cultural and educational capital” to attain, setting it apart from more male-dominated platforms like WeChat and Weibo, according to Jia Guo, a professor in gender and cultural studies at the University of Sydney.

   On ‘China’s Instagram’, women find a space to discuss the routine

   www.aljazeera.com/economy/2024/4/30/on-chinas-instagram-women-find-a-space-to-share-the-routine-and-taboo

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4. www.thestar.com.my › tech › tech-newsChina’s app Xiaohongshu taps niche rich female Gen Zers

   www.thestar.com.my › tech › tech-news

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   5 days ago · “Xiaohongshu is a powerful tool for brands wanting to enter the Chinese market or attracting Asian customers in the United States,” said Frost Li, founder of Loup.ai, an ecommerce solution provider that helps online retailers use AI to engage with customers. “They really double down on the view time and click-through rate.”

5. theedgemalaysia.com › node › 712627China’s app Xiaohongshu taps niche rich female Gen Zers

   theedgemalaysia.com › node › 712627

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   5 days ago · “Xiaohongshu is a powerful tool for brands wanting to enter the Chinese market or attracting Asian customers in the United States,” said Frost Li, founder of Loup.ai, an e-commerce solution provider that helps online retailers use AI to engage with customers.

6. Images

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7. themalaysianreserve.com › 2024/05/23 › chinas-appChina’s app Xiaohongshu taps niche rich female Gen Zers

   themalaysianreserve.com › 2024/05/23 › chinas-app

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   5 days ago · Miranda Qu (Photo by Qilai Shen/Bloomberg) Teresa Cheung fired up her Xiaohongshu app, turned on her camera and dazzled her nearly 1.8 million online followers over a seven-hour livestream. One moment, she was demonstrating a palette of eyeshadow: “This color is called ‘Love Letter’,” she said in Mandarin, touting a dark berry-colored ...

8. digitalmarketreports.com › news › 17236China's Xiaohongshu App Targets Wealthy Female Gen Z Users

   digitalmarketreports.com › news › 17236

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   3 days ago · Xiaohongshu did not respond to requests for comment. Initially a shopping guide for Chinese tourists abroad, Xiaohongshu now boasts 300 million monthly active users. Its success relies on “content seeding,” where key opinion leaders (KOLs) upload posts resembling travel hacks or tips to help consumers find the best makeup or the right dress ...

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10. www.aljazeera.com › economy › 2024/4/30On ‘China’s Instagram’, women find a space to discuss the ...

    www.aljazeera.com › economy › 2024/4/30

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    Apr 30, 2024 · Though lacking the global name recognition of Facebook, Instagram or X, Xiaohongshu has become the go-to platform for Millennial and Gen-Z Chinese women since its launch in 2013 – as just a set...