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Serial entrepreneurs and spouses Elise and Rick Wetzel co-founded their Pasadena, California-based company in 2011 with a simple, if hardly unique, idea: Let's create the Chipotle of pizza....
Pizza, salad, cheesy bread, desserts, drinks. Website. blazepizza .com. Blaze Pizza is a Pasadena, California –based fast-casual pizza restaurant chain. Founded in 2011 by Elise and Rick Wetzel of Wetzel's Pretzels, the chain is known for serving made-to-order pizzas. [2]
Looking for a no-wait pizza lunch, Elise Wetzel ’87, ’92 MBA and her husband, Rick, ended up eating burritos, but the made-your-way format sparked an idea. They immediately started sketching out plans for a build-your-own pizza shop. A year later, Blaze Pizza was born.
Nov 18, 2012 · The gig: Rick Wetzel and Bill Phelps are the chieftains of pretzel empire Wetzel’s Pretzels. As co-founders of the Pasadena chain, the pair oversee a company with 263 franchises...
Jan 4, 2018 · Elise and Rick Wetzel spoke at The Garage's Family Dinner on October 4, 2017. In 2012, Elise and Rick Wetzel set out to do the improbable: convince Americans, who purchase an estimated...
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Jul 27, 2022 · Best of Pasadena: Rick and Elise Wetzel. Entrepreneurs Rick and Elise Wetzel may have founded Wetzel’s Pretzels and Blaze Pizza, each of which has hundreds of locations, but the duo does not consider themselves to be restaurateurs. Tom Dibblee. Jul 27, 2022.
Feb 2, 2023 · In an exclusive interview with Mashed, Blaze founders Rick and Elise Wetzel explained how the inception for their nine-year-old pizza chain, which now has 300 locations and counts NBA legend LeBron James among its investors, was not another pizza restaurant, but a quick lunch at the epic fast-casual Tex-Mex joint known for its burritos, bowls, a...
