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William L. Hendricks (May 3, 1904 – March 29, 1992) was a former USMCR Colonel who was the key figure in setting up the "Toys for Tots" program. Aside from his USMCR career, he also worked in the film industry for many years, initially as a documentary producer for the United States Army, then as a production executive at Warner Bros., where he eventually became the final producer of the Looney Tunes series. Wikipedia