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Feb 24, 2021 · This is the story of how a catchy five-note jingle conquered the planet, from its humble beginnings at a German ad agency, to being sung by globally famous pop stars. Featuring interviews with "I'm Lovin' It" composers Tom Batoy and Franco Tortora of Mona Davis Beat.
Mar 18, 2021 · From there, Tom Batoy and Franco Tortora of Mona Davis were given the arduous task of putting it to music (via The Takeout ). Then to really seal the deal, they recorded and released the jingle before it was incorporated into McDonald's advertising so people knew it before they could even associate it with the brand.
- Ashley Steinberg
Mar 10, 2021 · To do that, the agency reached out to a music production company called Mona Davis, founded by Tom Batoy and Franco Tortora. Batoy and Tortora spent days tinkering with the jingle—that is, until they cracked the code during one white wine-fueled night.
- Lillian Stone
Aug 16, 2022 · On the podcast, the “I’m Lovin’ It” composers Tom Batoy, Franco Tortora of Mona Davis Beat tell the story of how the five-note sonic logo came to be. For many years, I was Executive Creative Director at the agency that created the in-store and promotional marketing for McDonald’s.
The song, originally written as a jingle for American fast food chain McDonald's, was produced by the Neptunes and is credited as being written by Pharrell Williams, Tom Batoy, Franco Tortora, and Andreas Forberger.
Jul 17, 2017 · Tim Peter Kuhn's cinematography and Franco Tortora and Tom Batoy’s dramatic score combine to create a sense of disorientation, of psychological disintegration; yet when the break happens it's so fast that it still comes as a shock.
Nov 24, 2017 · Listen to Replace (Original Motion Picture Soundtrack) by Franco Tortora & Tom Batoy on Apple Music. Stream songs including "Bienvenue en Enfer", "Used" and more. Album · 2017 · 39 Songs
