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DoubleClick Inc. was an American advertisement company that developed and provided Internet ad serving services from 1995 until its acquisition by Google in March 2008.
DoubleClick Digital Marketing (DDM) is an integrated ad technology platform that enables advertisers to more effectively create, manage and grow high-impact digital marketing campaigns. DDM...
Oct 24, 2016 · Google's ad-tracking just got more intrusive. Here's how to opt out. Google's privacy policy now lets it combine personally identifiable information from Gmail, YouTube, Search and more, with ...
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- Overview
- About Google Marketing Platform
- New features of Google Marketing Platform
- Changes to DoubleClick Digital Marketing products
- DoubleClick Bid Manager is now Display & Video 360
- DoubleClick Campaign Manager is now Campaign Manager
- DoubleClick Studio is now Studio
Summary
We’ve unified our DoubleClick advertiser products and the Google Analytics 360 Suite under a single brand: Google Marketing Platform. As part of the launch of Google Marketing Platform on July 24, 2018, the following changes occurred to DoubleClick Digital Marketing products:
DoubleClick Bid Manager is now Display & Video 360, a product that brings together planning, creative, buying, and measurement features into a single tool.
DoubleClick Search is now named Search Ads 360.
DoubleClick Campaign Manager and DoubleClick Studio are now named Campaign Manager and Studio, respectively.
The new Google Marketing Platform brand - including new product names and logos - is reflected in product interfaces, help centers, trainings, and more.
Google Marketing Platform is a unified advertising and analytics platform that enables stronger collaboration for your marketing teams by building on existing integrations between DoubleClick and the Google Analytics 360 Suite.
With Google Marketing Platform you can:
• Deliver faster, smarter marketing. With day-to-day processes automated, you can spend your time on strategic activities while built-in intelligence automatically surfaces your ad trends and patterns.
• Gain more control over your investments. Easily see what parts of your marketing are working and make informed decisions to improve performance - all while feeling confident you’re delivering quality ads and experience.
• Understand your audience on a deeper level. Integrate and access your data to gain a more complete view of your customers, and connect your data with Google cross-device and intent signals to identify the most valuable audiences.
• Share insights across your teams. With data and reporting in one place, everyone in your company has a view to your audience, your media, and your business results in order to share insights and optimize your marketing.
Starting July 24, 2018, the DoubleClick and Google Analytics 360 Suite brands have been replaced with Google Marketing Platform. As a current user of these products, you immediately have access to Google Marketing Platform, including:
• New product branding. Across the product interfaces, help centers, trainings, and other materials, you’ll see the new names and logos for all Google Marketing Platform products.
• Platform Home. Platform Home will be a centralized place for user management, administrative control, account snapshots, and billing across the platform. For current Google Analytics 360 Suite users, this replaces Suite Home.
• Integration Center. The Integration Center in Platform Home helps you get the most out of Google Marketing Platform by showing you what product integrations are available and the benefits they bring. You’ll see existing links between products and opportunities for new integrations.
Note that all existing integrations across products will remain the same- no action is required from you to maintain existing links. Billing for all DoubleClick advertiser products will continue as normal.
Display & Video 360 is the evolution and consolidation of DoubleClick Bid Manager, Campaign Manager, Studio, and Audience Center. It offers a single tool for planning campaigns, designing and managing creative, organizing and applying audience data, finding and buying inventory, and measuring and optimizing campaigns.
The URL you use to access your account is now displayvideo.google.com, and the help center is now support.google.com/displayvideo. This has happened automatically, and all existing links for Bid Manager and the Bid Manager Help Center will redirect to the new URLs.
As of July 24, 2018 you’ll see:
• Updated branding for Display & Video 360 and the other Google Marketing Platform products.
• The new Google Marketing Platform features listed above linked from the new common product switcher.
• New features that help you execute ad campaigns end-to-end in one place.
Campaign Manager is the new name for DoubleClick Campaign Manager. While the features in Campaign Manager will be added to Display & Video 360 over time, you can continue to use Campaign Manager for trafficking, reporting, and attribution for your reservation campaigns after July 24.
As of July 24, 2018 you’ll see:
• Updated branding for Campaign Manager and Google Marketing Platform products.
• The new Google Marketing Platform features listed above linked from the new common product switcher.
Studio is the new name for DoubleClick Studio. While the features in Studio will be added to Display & Video 360 over time, you can continue to use Studio to develop and manage your creative assets after July 24.
As of July 24, 2018 you’ll see:
• Updated branding for Studio and Google Marketing Platform products.
• The new Google Marketing Platform features listed above linked from the new common product switcher.
Jun 27, 2018 · Google Marketing Platform brings together DoubleClick Digital Marketing and the Google Analytics 360 Suite to help you plan, buy, measure and optimize digital media and customer experiences in one place.
- Brad Bender
Jul 25, 2018 · Google Marketing Platform brings together DoubleClick Digital Marketing and the Google Analytics 360 Suite to help you plan, buy, measure and optimize digital media and customer experiences in one place.
Sep 21, 2020 · The $3.1 billion acquisition of DoubleClick in 2007 was a “game changer.” A growing number of antitrust experts say it’s the sort of deal that should no longer be possible.
