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"Be All That You Can Be" was the recruiting slogan of the United States Army for over twenty years. Earl Carter (pen-name, E.N.J. Carter) working for the N. W. Ayer Advertising Agency as a Senior Copywriter created the "Be All You Can Be" theme line in 1980. [5]
Mar 8, 2023 · The Army has found that 'Be All You Can Be' is the message that resonates most with people of all ages, after testing several other possible slogans. The service leaders explain why 'Be All You Can Be' is the best campaign for the Army's brand and mission.
Mar 8, 2023 · The U.S. Army has launched a new brand and campaign that showcases the possibilities of Army service for today’s youth. The brand features a reengineered logo, a return of the tagline, and films narrated by actor Jonathan Majors.
Mar 6, 2023 · It’s cable reimagined. No DVR space limits. No long-term contract. No hidden fees. No cable box. No problems. Soldiers know what it means to Be All You Can Be. On March 8th, the #USArmy...
- 2 min
- 338.5K
- The U.S. Army
Be All That You Can Be. From the 1980's and 1990's, these commercials were a component of the U.S. Army's "Be All You Can Be" recruiting campaign. With this new slogan, the Army...
- 2 min
- 400.6K
- The USAHEC
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Mar 7, 2023 · The Army is bringing back the “Be All You Can Be” slogan that dominated its recruiting advertisements for two decades starting in 1981. A new ad campaign featuring the revived slogan was scheduled to roll out Wednesday.
Mar 8, 2023 · After years of recruiting struggles, the Army reintroduced the classic tagline 'Be all you can be' in 2023, following a research and testing process. The slogan reflects the possibilities of Army service, rather than nostalgia, and is part of a broader marketing overhaul in Chicago.
