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Mar 5, 2019 · At the Montreal Summer Olympics in 1976, Kihachiro Onitsuka, who died in 2007 from heart failure at age 89, was 58 years old and at the top of his game. The first global running boom had taken...
Learn how Kihachiro Onitsuka, a former salaryman and a sports enthusiast, created the first basketball shoe with suction cups and the first marathon shoe with air cooling. Discover his passion, persistence, and principles that led him to establish ASICS and spread his belief in sports.
Feb 24, 2022 · Learn about the origins and achievements of ASICS, one of the first global running shoe brands. Discover the legacy of Kihachiro Onitsuka, the military veteran who founded Onitsuka Co. and coined the phrase \"a sound mind in a sound body\".
Onitsuka Tiger is a Japanese sports fashion brand started in 1949 by Onitsuka Shōkai (鬼塚商会, Onitsuka Co., Ltd), a sports shoes company founded by Kihachiro Onitsuka. Onitsuka Shōkai changed its name to Onitsuka Co., Ltd. before becoming Asics Corporation in 1977.
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- Kihachiro Onitsuka: The Man Behind The Brand
- Where It All Began: Reinventing The Basketball Shoe
- Sound Body, Sound Mind: The Asics Philosophy
- Standout Moments in Asics History
- Supporting Our Local Athletes
- Pioneering Performance Sportswear: The Future of Asics
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2018 marks 69 years since ASICS was first founded and the 100th anniversary of Mr Onitsuka, the man that started it all. From a small four-employee business making sneakers for schoolchildren, to one of the world’s most influential sportswear brands, the ASICS brand has come a long way. Over the past decades, ASICS has become one of the most recogn...
Back in 1949, Kihachiro Onitsuka, a military veteran, was making footwear for children. Setting up the company, Onitsuka Co., he started off with just four employees and a small office. Living in post-war Japan, Onitsuka believed that in order to raise the spirit and morale of the Japanese youth, he needed to promote healthy lifestyles through spor...
Since it was first founded, ASICS was built of a strong philosophy of “healthy mind in a healthy body” – named after the Latin saying “mens sana in corpore sano.” This philosophy became the legacy that has been an essential part of the brand to this day. For Mr Onitsuka, being active was an essential part of your overall wellbeing. To help others a...
Starting off with the Onitsuka Tiger shoe, Mr Onitsuka went on to pioneer countless footwear innovations for every corner of the sporting field. Throughout the 50s and 60s, Onitsuka developed innovative tennis, volleyball and running shoes. Technical development continued on through the 80s, when ASICS released GEL material to running shoes – a rev...
In the same way Mr Onitsuka was inspired to help young Japanese people, we see our role in New Zealand the same way. Over the past 40 years, ASICS has been a part of the Kiwi sporting culture. Last year, we opened our first flagship store in Auckland, and we continue to find new ways to support and and encourage Kiwi’s to be active and pursue all k...
The moment of inspiration that Mr Onitsuka found back in 1949 remains at the core of the ASICS brand. In all of our ventures, whether it be collaborating with athletes and designers, or testing out new technologies at the ASICS Institute of Sport Science, we continue to focus on how we can foster active lifestyles and support every person to get ou...
Learn how Kihachiro Onitsuka, a military veteran and a visionary, founded ASICS in 1949 and revolutionised the sportswear industry with his innovations and philosophy. Discover the milestones, collaborations and achievements of ASICS over the past 69 years.
Asics began as Onitsuka Co., Ltd on September 1, 1949. Founder Kihachiro Onitsuka began manufacturing basketball shoes in his hometown of Kobe, Hyogo Prefecture, Japan. The range of sports activities serviced by the company expanded to a variety of Olympic styles used since the 1950s by athletes worldwide.
May 8, 2024 · Take a deep dive into the remarkable journey of Kihachiro Onitsuka and his creation of Asics. Discover the challenges, triumphs, and lasting impact this visi...
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