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About. Chet Richards was an associate of the late Col John Boyd from 1975–when Boyd asked him to look over the mathematics parts of “Destruction and Creation,” his first paper on strategy–until Boyd’s death in March 1997.
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Now more than ever, organizations need to apply rigorous thought to business risks and opportunities. In doing so it is useful to understand the concepts embodied in the terms Black Swan and Gray Rhino. See: Potential Future Opportunities, Risks and Mitigation Strategies in the Age of Continuous Crisis
The OODA leadership and analysts have decades of experience in understanding and mitigating cybersecurity threats and apply this real world practitioner knowledge in our research and reporting. This page on the site is a repository of the best of our actionable research as well as a news stream of our daily reporting on cybersecurity threats and mi...
OODA’s leadership and analysts have decades of direct experience helping organizations improve their ability to make sense of their current environment and assess the best courses of action for success going forward. This includes helping establish competitive intelligence and corporate intelligence capabilities. Our special series on the Intellige...
From the very beginning of the pandemic we have focused on research on what may come next and what to do about it today. This section of the site captures the best of our reporting plus daily daily intelligence as well as pointers to reputable information from other sites. See: OODA COVID-19 Sensemaking Page.
A dynamic resource for OODA Network members looking for insights into the current and future developments in Space, including a special executive’s guide to space. See: Space Sensemaking
OODA is one of the few independent research sources with experience in due diligence on quantum computing and quantum security companies and capabilities. Our practitioner’s lens on insights ensures our research is grounded in reality. See: Quantum Computing Sensemaking.
In 2020, we launched the OODAcast video and podcast series designed to provide you with insightful analysis and intelligence to inform your decision making process. We do this through a series of expert interviews and topical videos highlighting global technologies such as cybersecurity, AI, quantum computing along with discussions on global risk a...
Jun 24, 2004 · by Chet Richards (Author) 4.4 314 ratings. See all formats and editions. Advance reviews of Certain to Win Certain to Win [Sun Tzu´s prognosis for generals who follow his advice] develops the strategy of the late US Air Force Colonel John R. Boyd for the world of business.
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Apr 24, 2024 · Orientation is the locus of human preferences and biases; it is the origination source of hypotheses; it is where human cognition resides. It is the source of “human thinking, perceiving and knowing”, and of “a person’s conscious adjustment to the state of the universe that determines his life.”.
Aug 28, 2020 · Chet Richards was a close associate of the late US Air Force Colonel John Boyd. He was there as the concept of the OODA Loop was being developed and constructed the first graphics of the OODA Loop from sketches Boyd drew. Chet is the author of the widely read business book “Certain to Win” which was the first book to describe Boyd’s ...
Jun 24, 2004 · In this fascinating book, Chet Richards offers his interpretation of military strategist John Boyd’s lessons from war, business, and everyday life. Richards first introduces Boyd’s philosophy of conflict, for which he uses the term “maneuver conflict.”
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Chet Richards was a close associate of the late US Air Force Colonel John R. Boyd from the mid-1970s until Boyd s death in 1997. Boyd had asked him to review the mathematical portions of his first civilian paper, Destruction and Creation, and this led to a collaboration that eventually included applications to the business world.
