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David Mackenzie Ogilvy CBE (/ ˈ oʊ ɡ ə l v iː /; 23 June 1911 – 21 July 1999) was a British advertising tycoon, founder of Ogilvy & Mather, and known as the "Father of Advertising." Trained at the Gallup research organisation, he attributed the success of his campaigns to meticulous research into consumer habits.
Jun 19, 2024 · David Ogilvy (born June 23, 1911, West Horsley, Surrey, England—died July 21, 1999, near Bonnes, France) was a British advertising executive known for his emphasis on creative copy and campaign themes, and the founder of the agency of Ogilvy & Mather.
Aug 13, 2019 · Ogilvy was one of the pioneers of information-rich, “soft sell” ads that didn’t insult the intelligence of the prospect. Ogilvy’s successful advertising campaigns demonstrate how to persuade prospects, influence readers, and create memorable, evergreen content.
Ogilvy has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy 75 years ago.
Sep 21, 2023 · These are just some of David Ogilvy's most famous selections found in this new reissue of our founder's quotations, created on occasion of our agency's 75th anniversary.
There he became a copy-write legend, creating hundreds of effective and powerful headlines that to this day retain their power. David Ogilvy is the most famous publicist and his lessons are still as relevant today as they were when he opened the doors of his agency Ogilvy & Mather in 1948.
Ogilvy is a New York City -based British advertising, marketing, and public relations agency. It was founded in 1850 by Edmund Mather as a London -based agency. In 1964, the firm became known as Ogilvy & Mather after merging with a New York City agency that was founded in 1948 by David Ogilvy. [3]
