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Preferred Content, Los Angeles, California. 1,003 likes · 3 were here. Preferred Content is a film, television and digital sales, project finance and advisory company.
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- Create Quality Content
- Tell A Story Wherever Possible
- Include User-Generated Content
- Assess The Media Used by Your Audience to Consume Content
- Make The Most of Social Media
- Add Emotion to Your Messages
- Avoid Interrupting Your Audience
- Support Social Causes That Matter
- Make Your Content Interactive
There is no substitute for creating quality content if you want to win over millennials. This was arguably the first generation exposed to a plethora of platforms for consuming various content. Whether you are willing to create videos, articles, blogs, images or any other form of content, always keep in mind that your audience has several options t...
One of the best ways to grab the attention of millennials is by telling them stories. This generation has grown up listening to engaging stories and getting attached to several fictional characters. Instead of being mechanical in your marketing approach, storytelling makes the promotional message hit harder. Moreover, adding a story within your con...
Along with the content created on behalf of the brand, it is always advisable to include user-generated content in your marketing strategies. Millennials are often influenced by their peers — they want to know everything about everyone. User-generated content makes your audience relate to the brand and encourages it to engage. However, it's crucial...
The media platforms frequented by millennials play a key role in determining your content marketing strategy. Before you go ahead with content creation, look at the different media platforms and channels consumed by the audience at the highest rate. This will help you understand the look and feel of the content preferred by your audience. For examp...
In recent years, there has been no shortage of discussion about millennials' use of social media. This generation both created and witnessed the launch of social media. If you are willing to cater to millennials with content marketing, you cannot afford to ignore social media. Conduct research to ascertain the social media platforms that are ideal ...
Although millennials are often considered to be emotionally inaccessible, that's not the case when making buying decisions. Adding emotion to your marketing content is very likely to result in conversions. However, make sure that you use just the right amount of emotion at the right place. If you have a thorough understanding of your audience and w...
The majority of millennials are hooked on at least one social media platform. People often spend most of their time streaming movies and shows, watching YouTube videos, or scrolling through their favorite social media platforms. If you resort to the traditional approach of interrupting your audience and bombarding them with promotional content, it ...
Millennials are often sensitive to the issues prevalent in society and have the drive to bring about positive social change and support those who do so. If a brand champions a social cause and is associated with NGOs and charities that make the world a better place, they are more likely to engage with them over their competitors. When millennials a...
Millennials are no longer interested in the passive dissemination of information in the form of promotional content. They prefer consuming content that is interactive in nature that allows them to participate with the brand on several platforms. Therefore, it's advisable to make your content as interactive as possible. Create quizzes and polls, and...
- Tasty on BuzzFeed. BuzzFeed’s Tasty videos are a great example of the type of video content people want to consume. According to their Facebook Page, they can be best described as “snack-sized videos and recipes you'll want to try.”
- Vox Media. Vox’s video content varies between news, explainers, entertainment, and how-to videos (check out their full YouTube channel here), and their videos are highly shareable and easy to consume.
- Intel. Here’s another example of the power of video marketing in the context of social media posts -- the second most popular content form users are looking for.
- FedEx. FedEx features stunning photos of their trucks, planes, and envelopes around the world, and what’s more, the vast majority of their posts are photos taken by other Instagram users.
Apr 11, 2024 · Content marketing is the planning, creating, distributing, sharing, and publishing of content via channels such as social media, blogs, websites, podcasts, apps, press releases, print publications, and more. The goal is to reach your target audience and increase brand awareness, sales, engagement, and loyalty.
- Kristen Baker
Apr 10, 2024 · A content strategy is the planning, creation, publication, management, and governance of content. A great content strategy will attract and engage a target audience, meeting their needs while driving business goals. Say your business goals include increasing brand awareness.
1. What is a buyer persona? A buyer persona is a semi-fictional representation of your ideal customer based on real data and research about your existing customers. It is a detailed hypothetical profile that helps businesses better understand and relate to the people they want to attract as customers.
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2020 Content Preferences Study. B2B Buyers Increasingly Look For Credible 'Show-And-Tell' Experiences To Drive Buying Decisions. SPONSORED BY. 67% of respondents said they rely even more on content than they did last year to research and inform purchase decisions.
