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Evelyn is a strong leader with a vision. She encourages critical thinking, enjoys differing opinions and respects her team at all levels. Evelyn is an inspiring leader with intelligence ...
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Feb 7, 2023 · Toy industry veteran Evelyn Mazzocco has been named General Manager – New Brands at Just Play.. In her new role, Mazzocco leads a Los Angeles-based team that is focusing on the company’s product development, branding, packaging, and engineering with an eye on developing original, owned intellectual property (IP).
Evelyn Mazzocco . Just Play is a passionate toy company and global leader across a broad range of children’s consumer goods including figures, playsets, dolls, plush, role-play and dress-up. They create unique and innovative proprietary lines, as well as award-winning products based on popular children’s entertainment brands with best-in ...
Jul 13, 2023 · Evelyn Mazzocco, head of the Barbie brand, undertook a poll of ‘Barbie haters’ shortly after she took over in 2014. She wanted to see why it was that the world’s most loved and hated doll ...
Feb 6, 2023 · Philadelphia, PA — Just Play appointed branding and strategy expert Evelyn Mazzocco, former General Manager of Barbie at Mattel and General Manager of Girls Products at Moose Toys, to lead its new division devoted to building the company’s portfolio of proprietary brands.
Feb 7, 2023 · Mazzocco is a senior executive with over 20 years of experience in the industry with experience in product ideation and creation, brand marketing, licensing and content. Throughout her career, Mazzocco has brands such as Barbie, American Girl and Polly Pocket, as well as leading new IP creation with brands like Kindikids and Monster High.
May 13, 2013 · Each and every year, Mattel puts out 8,000 toys–and redesigns 80% of its product line. Understatement alert: “We have to have a disciplined approach to creativity,” Evelyn Mazzocco says. She ...
