Search results
Godiva was founded in 1926 in Brussels, Belgium, by the Draps family, who opened their first shop in the Grand-Place under its present name in honour of the legend of Lady Godiva. The first shop outside Belgium was opened in Paris on the Rue Saint Honoré in 1958. In 1966, the company's products reached the United States, where they were sold ...
1940s:Joseph Draps opens the first Godiva shop. 1958: Draps opens a Paris shop, his first outside of Belgium. 1966: A majority stake in Godiva is acquired by Campbell Soup Co.; U.S. sales begin. 1968: Godiva is named the official chocolatier to the Royal Court of Belgium. 1972: Godiva's first U.S. shop opens on Fifth Avenue in New York City.
People also ask
Who is Joseph Draps?
Why did Joseph Draps choose Lady Godiva?
When did Draps start making chocolate?
Joseph Draps chose her to symbolize his business; according to the Godiva Web site, he "sought a name that embodied the timeless qualities of passion, style, sensuality and modern boldness" [source: Godiva]. Most of us know that Lady Godiva was a beautiful woman who rode naked on her horse through a city.
Joseph Draps, the founder of Godiva, was a master chocolatier who began creating exquisite chocolates in his home in Brussels. The quality and craftsmanship of his chocolates soon gained a loyal following, and he opened the first Godiva store in 1926.
When he opened the first retail shop, Joseph Draps, a son of the founding family, is said to have named the company after the legendary Lady Godiva, who is commonly found depicted in European art. The Draps worked to create a smooth and rich chocolate.
About Godiva | godiva. Story of Godiva. In 1926, Joseph Draps introduces Godiva chocolate to Belgium and 40 years later it opens its first boutique in New Year. Ever since then Godiva has grown its business with more than 450 boutiques and shops globally.
Jan 12, 2011 · Manufacturers know this, and capitalize on it: The image of Lady Godiva, naked upon her horse, has sold countless truffles ever since Belgian chocolatier Joseph Draps founded Godiva in 1926. Today ...
