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- The Blair Witch Project. As one of the originators of viral marketing, The Blair Witch Project’s inventive campaign featured fake police reports and interviews all indicating that the events depicted in the upcoming horror film were genuine.
- The Dark Knight. The Blair Witch Project might have kicked off online movie marketing, but 2008’s The Dark Knight took it to new heights. Presented as a sort of intricate puzzle orchestrated by the film’s villain the Joker, the campaign consisted of various websites, online and real-world scavenger hunts, “recruitment” opportunities for the Joker’s gang, and photo and trailer reveals.
- Psycho. Long before the internet arrived with its marketing opportunities, Alfred Hitchcock was busy finding novel ways to drive people to his classic film Psycho, and changing the ways films are distributed in the process.
- Toy Story 3. Although the third Toy Story film was sure to be a financial success following the beloved first two installments and considering Pixar’s high quality standards, that didn’t stop the company from pulling out all the stops for the movie marketing.
Jan 3, 2024 · A comprehensive film marketing plan should outline the marketing goals, target audience, promotional activities, budget allocation, film's release date, and strategies for leveraging different media outlets and social media platforms.
- Jaws 2 (1978) 56% and Alien (1979) 93%
- Deadpool (2016) 85%
- The Social Network (2010) 96%
- Psycho (1960) 97%
- Cloverfield (2008) 78%
- Inception (2010) 87%
- The Dark Knight (2008) 94%
- Paranormal Activity (2007) 83%
- The Blair Witch Project (1999) 86%
(Photo by Universal Pictures/20th Century Fox Film Corp.) Studio: Universal Pictures / 20th Century Fox Why you remember it: Because of two incredible taglines. Let’s kick things off with a tie, as both films are shining examples of an older era of promotion, before viral marketing was a thing. Jaws was the first blockbuster, but Jaws 2 was briefly...
Studio: 20th Century Fox Why you remember it: Because Ryan Reynolds isDeadpool. Deadpool is known as the Merc with a Mouth, and the film’s promotional team sure did have a lot to say about the film. There was so much marketing, and all of it projected an irreverent, slightly naughty sense of fun. There were parody posters, custom emojis, a feud wit...
Studio: Columbia Pictures Why you remember it: Because “you don’t get to 500 million friends without making a few enemies.” David Fincher’s moody bio-pic about Facebook founder Mark Zuckerberg is really an exceptional villain origin story, and the marketing for the film made that clear. The first trailer is scored to a haunting cover of Radiohead’s...
Studio: Paramount Pictures Why you remember it:Because of the secrecy and Alfred Hitchcock’s suspenseful set tour. Modern moviegoers who were too young to remember seeing Psycho in theaters probably remember Hitchcock’s iconic slasher for the famous shower scene. Hitchcock knew that would be the case. Movie trailers weren’t what they were back then...
Studio: Paramount Pictures Why you remember it: Because of all the rampant speculation about the top-secret mystery plot. A good marketing campaign doesn’t give everything away, it just teases some of the best stuff so that moviegoers are excited to see the rest. Cloverfield’s marketing was so memorable because it gave, well, essentially nothing aw...
(Photo by @ Warner Bros. Pictures) Studio: Warner Bros. Pictures Why you remember it: Because of the spinning top mind-game (and the “BWWAAHHHH” sound). Warner Bros. spent $100 million to market Inception, an increasingly rare blockbuster that was wholly original, not a sequel nor an adaptation. To get people excited about an unknown quantity, the ...
(Photo by @ 20th Century Fox) Studio: Warner Bros. Pictures Why you remember it: Because you solved an interactive mystery across a virtual Gotham City, and Heath Ledger’s untimely death. The heroes of DC Comics save the day in fictional cities, like Metropolis. But, to promote the second (and best) of Christopher Nolan’s three Batman movies, the a...
Studio: Paramount Pictures Why you remember it: Because you had to demand it. Paranormal Activitywas an extremely inexpensive movie, one that seemed destined for a modest indie release and perhaps a chance at becoming a cult classic. But, the marketing team at Paramount had the bright idea of democratizing horror. Trailers were released featuring n...
Studio: Artisan Entertainment Why you remember it: Because you thought it was real. Without The Blair Witch Project’s marketing, there would be no Cloverfield, no Inception, and essentially no viral movie marketing as we know it today. In the early days of the internet, Artisan Entertainment’s scrappy online team created a website and surrounding h...
Dec 6, 2023 · Master the art of film promotion and marketing by engaging modern moviegoers with strategic insights, data-driven frameworks, and innovative tactics. Learn from successful movie marketing campaigns.
- Create A Remarkable Film. When you are developing a film marketing plan, the first step is the most important: create a fantastic film! In a world where so many mainstream movies and independent films are released every year, it’s important to have something that is unique in some way and that tells a great story.
- Define Your Target Audience. The next step is defining your target audience. After all, you can’t have a successful marketing plan if you don’t know who you’re trying to reach!
- Create a Movie Website. Creating a website should be at the top of your marketing plan list. Your film website should be the go-to destination for all things related to your movie, featuring exciting trailers, behind-the-scenes content, dynamic graphics and stills, and a cast and crew list that will get your audience buzzing with anticipation.
- Create a Film Trailer. The next step in the independent film marketing process is developing an interesting film trailer. Your trailer should be a carefully crafted presentation of your film’s story, characters, tone, and style, all aimed at drawing in your target audience.
Jul 19, 2023 · Below are 17 strategies, tactics, case studies & ideas for creating an exceptional online marketing campaign for your next movie or TV show. #1 Do Something Remarkable – The Publicity Stunt. Seth Godin, one of the brightest minds in the marketing world, summed it up perfectly when he said: “by definition, remarkable things get remarked upon”.
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Jul 22, 2024 · Have no fear; we’ve compiled a list of everything you need to know about marketing a movie to the right audience and creating buzz about it in this article. We’ve also covered several film marketing examples to help you better understand what works and what doesn’t.
