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the moment of truth. idiom. Add to word list. Add to word list. an occasion when something important happens that tests someone or something and that will have an effect on the future: Lift-off is always the moment of truth for a new rocket. SMART Vocabulary: related words and phrases.
The phrase “moment of truth” is a common idiom used to describe a pivotal moment in which one’s true character or abilities are revealed. This expression has been used for centuries, and its origins can be traced back to ancient Greek literature.
May 9, 2024 · The meaning of MOMENT OF TRUTH is the final sword thrust in a bullfight. the final sword thrust in a bullfight; a moment of crisis on whose outcome much or everything depends… See the full definition
The Moment of Truth: With Mark L. Walberg, Kris Mohandie, Angela Donahue, Catherine R. Seldon. Game show contestants are given a polygraph test and asked hard-hitting questions in front of a live audience in order to win a cash prize.
A moment of truth is simply any interaction during which a customer may form an impression of your brand or product. This impression may be either positive or negative. The aim for the user experience designer is to try and ensure that moments of truth have a positive impact on the customer/user impression of the brand or product.
Moment of Truth: With Luther Johnson Britt, Daniel Green, Christine Mumma, Larry Demery. The never-before-seen story behind the murder of Michael Jordan's father, James Jordan.
What is a moment of truth (marketing MOT)? A moment of truth (MOT) is marketing lingo for any opportunity a customer (or potential customer) has to form an impression about a company, brand, product or service. Marketers strive to use moments of truth to create positive, customer-centric outcomes.
