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Alan Siegel. Siegel at the 2010 TED Talks in Long Beach, California. Alan Siegel (born August 26, 1938) is the CEO of Siegelvision, a brand identity consultancy. He is the founder and chairman emeritus of the global brand strategy firm Siegel+Gale .
Over five decades, Alan has gained the stature of both pillar of the establishment and provocative iconoclast while building Siegel+Gale, one of the leading global brand consultancies. In 2011, Alan created Siegelvision, a new company focused on solving tough branding and communications problems for purpose-driven organizations.
- 9 East 40th Street Midtown, NY, 10016 United States
- info@siegelvision.com
- (646) 738-6000
Oct 22, 2021 · Alan Siegel was a branding pioneer who designed the NBA logo in 1969, inspired by a photo of Jerry West. He shares his story, sports background and reaction to the logo's popularity and controversy.
Jun 7, 2017 · Alan Siegel, the brand identity consultant who created the NBA logo in 1969, reveals how he used a photo of Jerry West as the basis for the silhouette. He also shares his interactions with the Hall of Famer, who is uncomfortable with being the symbol of the league.
- Aaron Dodson
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Jul 20, 2018 · Mr. Siegel, who turns 80 in August, continues to work full-time, Sundays included. He lives on the West Side with his wife, Gloria Siegel, 79, who works for Siegel+Gale, another branding company ...
Alan Siegel is the founder of Siegelvision, a brand consultancy that advocates for clarity and simplicity. He is also the author of several books on branding, communication and photography, and a board member of various cultural and educational institutions.
- Siegelvision
We are an award-winning brand identity and communications consultancy founded by Alan Siegel.A high powered group of passionate, decisive strategists, storytellers, and clear thinkers focused on developing bold, dynamic brands across companies and industries– with a distinctive personality, and voice to rise above the noise.
