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  1. Hype Williams

    Hype Williams

    American film director

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  1. New York City, New York, U.S. Occupations. Music video director. film director. film producer. screenwriter. Years active. 1991–present. Harold "Hype" Williams (born July 1, 1970) is an American music video and film director, film producer, and screenwriter.

    • Hype Williams
    • Complex Contributor
    • “California Love” - Dr. Dre and Tupac Shakur. View this video on YouTube. youtube.com. Back then, for whatever reason Jada [Pinkett Smith] decided not to direct it, and Philip Atwell asked me to come on board to direct this video for Dre.
    • “Doin’ It” - LL Cool J. View this video on YouTube. youtube.com. This one was a pinnacle moment for Todd (LL Cool J), and I remember he wanted to do something that felt like what his favorite filmmaker, Quentin Tarantino, was doing at the time with Pulp Fiction.
    • “Big Pimpin” - Jay-Z featuring UGK. View this video on YouTube. youtube.com. Hov graciously opened a fashion show (Julien Macdonald) I was doing in London (my first time ever as creative director), and asked me to do this video.
    • “Flava in Ya Ear (Remix)” - Craig Mack featuring Busta Rhymes, Rampage, LL Cool J, and the Notorious B.I.G. View this video on YouTube. youtube.com. This was one of those great moments in life where you decide for yourself, “What the heck am I even made of?”
    • 2Pac feat. Dr. Dre, “California Love” (1996) Hype Williams was inspired by the 1985 film Mad Max Beyond Thunderdome for this classic video to 2Pac‘s epic comeback single “California Love.”
    • The Notorious B.I.G. feat. Puff Daddy and Mase, “Mo Money Mo Problems” (1997) In 1997, the Notorious B.I.G’s untimely death left a huge void that the hip-hop community did not know how to fill.
    • Missy Elliott, “The Rain (Supa Dupa Fly)” (1997) Missy Elliott‘s very first video could arguably be her best. At the time, there was nothing that came close to the zany effects we saw in the video for “The Rain (Supa Dupa Fly).”
    • Jay-Z feat. UGK, “Big Pimpin'” (2000) Jay-Z, UGK, and Damon Dash showed us how much fun the rapper lifestyle can be in the lavish “Big Pimpin'” video.
  2. Oct 17, 2023 · How Hype Williams Became Hip-Hop’s Most Important Image Maker. In a rare in-depth interview, the legendary music video director describes how he got the best out of superstars like Beyoncè and...

    • Aria Hughes
    • Buzzfeed Staff
  3. Hype Williams (@hypewilliams) • Instagram photos and videos. 253K Followers, 7,786 Following, 304 Posts - Hype Williams (@hypewilliams) on Instagram: "".

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  5. Apr 19, 2022 · Legendary director Hype Williams discusses his latest campaign with Tom Brady, the legacy of 'Belly,' some of his iconic music videos, and more. By Mike DeStefano Apr 19, 2022

  6. Jun 5, 2018 · Hype Williams on Working With Puff Daddy, California Love and Missy Elliott | Red Bull Music Academy. Subscribe to Red Bull Music Academy: https://win.gs/SubscribeRBMA “Hype” Williams first...

    • 72 min
    • 40.9K
    • Red Bull Music Academy
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