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Jane Trahey (November 19, 1923 – April 22, 2000) was an American businesswoman and writer. She is best known as one of the pioneers of advertising during the 1960s. Her awards include the Advertising Woman of the Year award in 1969 from the American Advertising Federation.
Apr 25, 2000 · Jane Trahey, one of the most prominent advertising women of the 1960's, who was best known for Blackglama's ''What Becomes a Legend Most?'' campaign, died of cancer...
Jane Trahey has 23 books on Goodreads with 1473 ratings. Jane Trahey’s most popular book is The Trouble with Angels.
- How I Met Jane Trahey
- The Agency
- About Jane Trahey
- Getting to Know Jane in The Beginning
- Thursdays ’til 9
You know me as an artist but I spent most of my adult life in advertising. I moved to New York City within months of leaving art college, and I was fortunate enough to meet someone at a party who needed an assistant. His name was Leonard Favara and he worked at the very prestigious ad agency called Trahey Advertising. I knew nothing about this agen...
To give you an idea of how special this agency was, I have to give you a little context. Our clients were companies like Danskin, Blackglama, Bill Blass, Bvlgari Jewelers, and David Webb just to name a few. Our clients allowed us to be creative and innovative and we won many awards. The creative team was just a handful of people: Peter Rogers was t...
A little side note on Jane is that she had great success in the publishing world as well as advertising. You can still find her books used, and they appear to be very collectible. One of her books, Life with Mother Superior was made into a major motion picture called, “Trouble with Angels”. It starred Rosalind Russell and Hayley Mills. It was relea...
Jane Trahey started out as a hard boss who I thought hated me. She really was tough on me and I dreaded the days when she was in the office. One of my responsibilities was to work on the fullpage B Altman ads that ran in the Sunday New York Times. For that I had to work closely with her. Eventually she started to trust me, and we began to work very...
One of those projects was a book. She had this idea to create a book that told the story through office memos and “while you were out” messages. (dating myself here). Fun idea. The publisher was interested, but said she had to produce the entire book with graphics, typesetting and all. I did all the graphics and my mother did all the typesetting. (...
May 14, 2000 · Jane Trahey, 76, one of the most prominent women in advertising in the 1960s, best known for the “What Becomes a Legend Most” ads for Blackglama furs, one of Madison Avenue’s longest-running...
Jane Trahey. Trahey Advertising. 1960–1975. Industry: Services. Era: 1960. Trahey was one of the first women to own and manage a major advertising agency in the United States. A prolific copywriter and author, Trahey is credited with the inspiration for the long-running “What becomes a legend most?” campaign for Blackglama mink.
Jane Trahey was born on 19 November 1923 in Chicago, Illinois, USA. She was a writer, known for The Trouble with Angels (1966), Where Angels Go Trouble Follows! (1968) and The Mike Douglas Show (1961). She died on 22 April 2000 in Kent, Connecticut, USA.
